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Presentation
Presentation
Communication and consumption are two distinct but complementary elements that characterize Western society in contemporary times. This curricular unit aims to promote the knowledge of these two themes, analyzing the past, the present and the possible future trends, as social phenomena. Focus will be given to sociological issues in the context of communication and in the sphere of consumption, relevant dimensions in the elucidation of different domains of current societal life. The classes are based on the exposition, analysis and discussion of the various syllabus.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT45-16974
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Communication concepts and models;
2. Media and communication;
3. Brands, communication strategies and advertising;
4. Consumption and lifestyles;
5. The consumption society;
6. Consumption as a social phenomenon;
7. Globalization in Western society: challenges and implications.
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Objectives
Objectives
Acquisition and consolidation of differents knowledge, skills and competencies that enhance the observation, understanding, reflection, analysis, problematization and discussion of communication and consumption, as relevant social phenomena and dimensions in different domains of societal life, from a sociological perspective.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The innovative methodologies to support the teaching-learning process go through the ambivalence arising both from the combination of theoretical and practical elements and from individual and group work.
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References
References
Bono, E. (2015). Lateral thinking: creativity step by step. Harper Colophon.
Briggs, A. & Burke, P. (2002). A social history of the media. From Gutenberg to the internet. Polity Press.
Campbell , C. (1995). The sociology of consumption. In Daniel Miller (Org.). Acknowledging consumption: a review of new studies (pp. 96-126). Routledge.
Castells, M. (2009). Communication power. Oxford: University Press.
Mcquail, D. (2003). Teorias da comunicação de massa. FCG.
Ribeiro, R. (2010). Sociologia do consumo: aplicado ao marketing e à comunicação. ISCSP.
Santos, C. (2021). A pandemia e a publicidade: pistas para futuras reflexões. Comunicação Pública, 16 (30).
Stillerman, J. (2015). The sociology of consumption: a global approach. Polity Press.
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Office Hours
Office Hours
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Mobility
Mobility
No