filmeu

Class Sociology of Communication and Consumption

  • Presentation

    Presentation

    Communication and consumption are two distinct but complementary elements that characterize Western society in contemporary times. This curricular unit aims to promote the knowledge of these two themes, analyzing the past, the present and the possible future trends, as social phenomena. Focus will be given to sociological issues in the context of communication and in the sphere of consumption, relevant dimensions in the elucidation of different domains of current societal life. The classes are based on the exposition, analysis and discussion of the various syllabus.

  • Code

    Code

    ULHT45-16974
  • Syllabus

    Syllabus

     

    1. Communication concepts and models;
    2. Media and communication;
    3. Brands, communication strategies and advertising;
    4. Consumption and lifestyles;
    5. The consumption society;
    6. Consumption as a social phenomenon;
    7. Globalization in Western society: challenges and implications.

  • Objectives

    Objectives

    Acquisition and consolidation of differents knowledge, skills and competencies that enhance the observation, understanding, reflection, analysis, problematization and discussion of communication and consumption, as relevant social phenomena and dimensions in different domains of societal life, from a sociological perspective.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    The innovative methodologies to support the teaching-learning process go through the ambivalence arising both from the combination of theoretical and practical elements and from individual and group work.

  • References

    References

    BONO, E. (2015). Lateral thinking: creativity step by step. New York: Harper Colophon.

    BRIGGS, A. & BURKE, P. (2002). A social history of the media. From Gutenberg to the internet. Cambridge: Polity Press.

    CAMPBELL, C. (1995). The sociology of consumption. In Daniel Miller (Org.). Acknowledging consumption: a review of new studies (pp. 96-126). London: Routledge.

    CASTELLS, M. (2009). Communication power. Oxford: University Press.

    KOTLER, P.; KARTAJAY, H. & SETIAWAN, I. (2017). Marketing 4.0.: mudança do tradicional para o digital. Coimbra: Actual.

    MCQUAIL, D. (2003). Teorias da comunicação de massa. Lisboa: Fundação Gulbenkian.

    RIBEIRO, R. (2010). Sociologia do consumo: aplicado ao marketing e à comunicação. Lisboa: Instituto Superior de Ciências Sociais e Políticas.

    SANTOS, C. (2021). A pandemia e a publicidade: pistas para futuras reflexões. Comunicação Pública, 16 (30).

    STILLERMAN, J. (2015). The sociology of consumption: a global approach, Cambridge: Polity Press.

     

     

     

     

SINGLE REGISTRATION
Cookie Policy
This site uses cookies to offer you a better browsing experience.
Accept
Lisboa 2020 Portugal 2020 Small Logo EU small Logo PRR republica 150x50 Logo UE Financed Provedor do Estudante Livro de reclamaões Elogios