Class Introduction to Visual Culture

  • Presentation


    Introduction to the Visual Culture is an introductory approach to the regime of understanding images at large, as well as the world inder its conditition of a vision apparatus, all this in contemporary societies, whether under the model of literacy, whether under one of hermeneutics, semiotics  or phenomenology of perception.

  • Code


  • Syllabus


    I ¿ Visual Culture: contexts
    1. Visual Culture: what is it? ¿ culturalist definitions and visualist definitions.
    2. Vision, visuality and visibility: towards a literacy.
    3. The centrality of gazing in the Western modern experience.
    4. The post-modern statute of images: the simulacrum, the pastiche and the virtual.
    5. Methodologies in visual analysis ¿ the interdisciplinarity: the ¿good eye¿ and the compositional reading; content analysis and assessment; semiology and decoding; psichoanalysis and interpretation.

    II ¿ Visual Culture: concepts
    1. The ocular, the optic, the scopic: oculophilia and oculophobia
    2. Distraction and hiperattention: the urban culture and Georg Simmel¿s blasé
    3. Aura, distance and exposure: Walter Benjamin¿s viewing
    4. The panopticon and the deviant surveillance: space and vision bound to power¿s will, according to Michel Foucault
    5. Technologies of looking: photography, cinema, and Siegfried Kracauer¿s monogram and last image.

  • Objectives


    - Recognize the centrality of vision and images in the context of Western culture, mainly in the experience of modernity and contemporaneity.
    - Placing the debate on visuality as a cultural construction.
    Proving the interdisciplinary context of Visual Culture; adapting its concepts on the socio
    cultural contextualization of images; recognize the main theoretical approaches underlying the
    constitution of images as human productions; analyse historical moments, objects and
    artefacts (ar chitectural ones) in which looking , gazing and showing are constitutive

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Theoretical lectures and thematic debate.
    Reading and interpretation of texts e images.
    Visual analysis.
    Test (60%) ¿ compulsory feature taking place during the last session of the semester.
    Oral presentation (30%) ¿ compulsory feature; working group (2-3 members) on an analysis of the objects in the syllabus, or other ones under the students¿ choice, once submitted to the approval. Duration: 10-15 minutes each group/ (schedule to define).
    Attendance and participation (10%).

  • References


    • ¿ ARNEIM, Rudolf O poder do centro : um estudo da composição nas artes visuais / Rudolf
      Arnheim ; trad. Maria Elisa Costa, Lisboa : Edições 70, 1990
      ¿ BAUDRILLARD, Jean (1991) Simulacros e Simulação; Lisboa: Relógio d¿Água
      Cota: CO/88-BC.
      ¿ BENJAMIN, Walter (1992) Sobre arte, técnica, linguagem e política; Lisboa: Relógio d¿Água
      Cota: CO/205-BC
      ¿ ELKINS, James (2003) Visual Studies: a skeptical introduction; New York, London: Routledge
      Cota: AV/534-BC
      ¿ EVANS, Jessica, HALL, Stuart, ed. lit. (1999) Visual culture : the reader; London: Sage
      Publications Cota: AVF/97-BC
      ¿ GIL, Isabel Capeloa (2011) Literacia Visual: estudos sobre a inquietude das imagens; Lisboa:
      Edições 70
      Cota: AV/795-BC.
      ¿ MIRZOEFF, Nicholas, ed. lit. (2002) The visual culture reader; London, New York: Routledge
      Cota: AV/488-BC.


  • Office Hours

    Office Hours

    Nome do docente  

    Horário de atendimento


    João Borges da Cunha

    Terças-feiras, 16:00

    Espaço Professor







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