Class Communications Management

The Communication Management subjet is part of the field of organizational communication, acting at the level of internal and external communication, relating the classic areas of Public Relations, encompassing more recent areas such as information management in social networks. This UC is relevant in the MSc course as it allows students to perceive the importance of Communication Management between the different aspects.

Framework for Communication Management.
     Concepts: Management and Communication.
     Approximation of the two fundamental areas for the company.
Integrated communication.
     Integrated Communication Concept.
     The areas encompassed in this concept and their relationship.
Internal Communication Management.
     Concept.
     Publics.
     Techniques.
Techniques Management of External Communication.
     Concept.
     Public.
     Techniques.
  New Media
      Concepts and Framework.
      Technologies - Intranets, websites, social networks and new forms of social interaction.
The Integrated Communication Plan.

Teaching methodologies include lectures with room for debate, as well as lectures on analysis of academic papers. The individual work is an academic article on a topic related to the syllabus. The group work includes a development class and clarification of doubts and is delivered and presented on a scheduled date following the cooperative learning model. The works are delivered via moodle the day before the date scheduled for delivery and/or presentation.

The evaluation methodology comprises an individual work (50%) and a group work (50%). Failure to comply with the continuous assessment implies failure. The 2nd season and special season exam is written and encompasses all the syllabus.

• Blakeman, R. (2023). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.
• Kitchen, P. J. (2020). Marketing communications. In A reader in marketing communications (pp. 1-9). Routledge.
• Li, J. Y., Lee, Y., & Xu, D. (2023). The role of strategic internal communication in empowering female employees to cope with workplace gender discrimination. Corporate Communications: An International Journal, 28(1), 135-154.
• Quesenberry, K. A. (2020). Social media strategy: Marketing, advertising, and public relations in the consumer revolution . Rowman & Littlefield Publishers
• Rosário, A. T., Lopes, P. R., & Rosário, F. S. (2023). Influencer Marketing in the Digital Ecosystem. In Influencer Marketing Applications Within the Metaverse (pp. 132-166). IGI Global.