Class Communications Management

The Communication Management subjet is part of the field of organizational communication, acting at the level of internal and external communication, relating the classic areas of Public Relations, encompassing more recent areas such as information management in social networks. This UC is relevant in the MSc course as it allows students to perceive the importance of Communication Management between the different aspects.

Not applicable

1. Framework for Communication Management 1.1. Concepts: Management and Communication. 1.2. Bringing together two fundamental areas for the company. 2. Integrated Communication. 2.1. Integrated Communication Concept. 2.2. The areas encompassed in this concept and their relationship. 3. Internal Communication Management. 4. External Communication Management. 5.  New Media 5.1. Concepts and Framework. 5.2. Technologies - Intranets, websites, social networks and new forms of social interaction. 6. The Integrated Communication Plan

This curricular unit comprises expository classes with space for debate, as well as classes analyzing academic articles, following the active learning methodology according to Camargo & Franklin (2020). The assessment consists of two works, the first is presented in class on a date to be defined. The second work is individual and is a summary of an academic article.The works are delivered via Moodle the day before the date scheduled for delivery and/or presentation. The evaluation methodology comprises individual work (50%) and group work (50%). Failure to comply with continuous assessment will result in failure. The exam is written and encompasses all syllabus content.

Kitchen, P. J. (2020). Marketing communications. In A reader in marketing communications (pp. 1-9). Routledge. Li, J. Y., Lee, Y., & Xu, D. (2023). The role of strategic internal communication in empowering female employees to cope with workplace gender discrimination. Corporate Communications: An International Journal, 28(1), 135-154. Lopes, P., Rodrigues, R., Sandes, F., & Estrela, R. (2023, May). The Moderating Role of Social Media Advertising in Customers' Purchase Intention. In ECSM 2023 10th European Conference on Social Media (Vol. 1, p. 117).  Zerfass, A., & Link, J. (2022). Communication management: Structures, processes, and business models for value creation through corporate communications. In Research handbook on strategic communication (pp. 237-258). Edward Elgar Publishing.