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Presentation
Presentation
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 3
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT2372-15611
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Product, Place, Price and Promotion concepts.
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Objectives
Objectives
Understand the Marketing concets and strategies.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The teaching methodologies are based on oral exposition with the support of datashow and demonstration videos. The autonomous research of knowledge is promoted for the elaboration of an group work within the scope of the topics taught in the classroom. The final classification of the course corresponds to 100% of the assessment of the group report.
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References
References
- Lendrevie, Jacques e outros - Mercator, 2ªedição, Lisboa, Publicações D. Quixote, 1992, ISBN 972-20-1021-2
- Brochand, Bernard e outros - Publicitor, 1ªedição, Lisboa, Publicações D. Quixote, 1999, ISBN 972-20-1585-0
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Office Hours
Office Hours
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Mobility
Mobility
No
