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Presentation
Presentation
Não existe
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 3
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT295-22374
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction to Marketing Planning
Framework for Developing a Marketing Plan
Historical Evolution of Social Marketing and Social Media Marketing
Distinction in Social Marketing Initiatives Corporate other
Pillars of Social Media Marketing Strateg
Evaluation campaigns Social Media Marketing
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Objectives
Objectives
Studying in detail the different phases of a marketing planning process.
To define strategic marketing, social marketing and social media marketing.
To characterize social marketing and social media marketing.
To empower students in order them to be able to develope campaigns/projects on social marketing and social media marketing.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Expository and Interrogative.
Evaluation.
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References
References
- Kotler, P., Armstrong, G., Suanders, J. & Wong, V. (2001), Principles of Marketing – The European Edition, 3rd Ed., Prentice Hall, New Jersey.
- Lindon, D. et al (2004), Mercator XXI – Teoria e Prática do Marketing, 10a Ed., Publicações Dom Quixote, Lisboa
- Qualman, Eric (2009), Socialnomics: How Social Media Transforms the Way We Live and Do Business
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Office Hours
Office Hours
Nome do docente
Horário de atendimento
Sala
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Mobility
Mobility
No
