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Class Marketing, Gestão Digital e Redes Sociais

  • Code

    Code

    ULHT295-22374
  • Syllabus

    Syllabus

    Introduction to Marketing Planning

     Framework for Developing a Marketing Plan

    Historical Evolution of Social Marketing and Social Media Marketing 

    Distinction in Social Marketing Initiatives Corporate other

    Pillars of Social Media Marketing Strateg

    Evaluation campaigns Social Media Marketing

  • Objectives

    Objectives

    Studying in detail the different phases of a marketing planning process.

     To define strategic marketing, social marketing and social media marketing.

    To characterize social marketing and social media marketing.

    To empower students in order them to be able to develope campaigns/projects on social marketing and social media marketing. 

  • References

    References

     

    • Kotler, P., Armstrong, G., Suanders, J. & Wong, V. (2001), Principles of Marketing – The European Edition, 3rd Ed., Prentice Hall, New Jersey.
    • Lindon, D. et al (2004), Mercator XXI – Teoria e Prática do Marketing, 10a Ed., Publicações Dom Quixote, Lisboa
    • Qualman, Eric (2009), Socialnomics: How Social Media Transforms the Way We Live and Do Business

     

  • Office Hours

    Office Hours

    Nome do docente  

    Horário de atendimento

    Sala

     

     

     

     

     

     

     

     

     

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