Class Plano de Negócios

This Curricular Unit  intends to capacitate the students to think a business, develop a business model and evaluate its financial viability

• Business Model Development Tool Overview
• Methods of generating ideas and identifying business opportunities. Selection of ideas for project
• Process of analysis of the external environment of the business, the sector and the market. Definition of objectives and generic strategy.
• Development of the business model.
• The integration of operations, marketing and financial strategies
• Business plan development (PN)
• Preparation of presentation to potential investors.

The teaching methodology in this Curricular Unit is based on a learning by doing process. The specific knowledge for the use of the tools used in the development of the Business Plan, is introduced during the classes, followed by its application by the students.

The evaluation is based on the development of a company or business unit project, in the case of an existing large company, and will be determined by the following elements:

• Identification of business opportunity, market and sector analysis, and development of a value proposition; 25%;
• Business model development: 30%;
• Financial plan: 25%;
• Presentation and discussion: 20%.

• Osterwalder, Alexander e Pigneur, Yves (2011). Criar Modelos de Negócio, 2ª edição. Lisboa: D.Quixote.

• Kawasaki, Guy (2015). The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Penguin.

• Barringer (2018), Bruce R., and Ireland, R. Duane. Entrepreneurship: Successfully Launching New Ventures. 6^th Edition. Pearson.