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Presentation
Presentation
A Business Plan is a duly substantiated statement about a business opportunity, the business model, business objectives, reasons why they are attainable, what are the risks and rewards, and the plans to achieve them. The proposed evaluation covers this element and the verification of the central theoretical contents taught, thus ensuring suitability with the objectives of the UC
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT168-1945
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Strategic Marketing
2. Strategic diagnostic models
3. Development of Objectives
4. Market selection and positioning
5. Marketing policy formulation
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Objectives
Objectives
It is expected that at the end of this curricular unit the student will have the necessary skills to prepare the analysis of a company's Marketing policies and strategies, knowing how to prepare the diagnosis of the situation and establish the objectives and strategic lines to be applied.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Marketing simulator
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References
References
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Graham Hooley, Nigel Piercy1, Brigitte Nicoulaud & Jonh Rudd, Marketing Strategy and Competitive Positioning, London: Pearson, 2020
Mooradian, Matzler & Ring (2014) Strategic Marketing, 1/E, NY: Prentice Hall
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Office Hours
Office Hours
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Mobility
Mobility
No
