Class Elements of Graphic Communication

The aim is to highlight the importance of graphic design applied to film and television.
By analyzing the work of designers with reference work in the area, the aim is to learn from their processes the type of graphic strategies to be used as tools in the projects to be developed in other curricular units.
The aim is to equip students with graphic design components and tools that will allow the audience to feel more immersed in the projects presented, such as the elements that should be included in a given layout, like color palette and typography, visual references and inspiration (moodboard).

• The role of graphic design in visual storytelling. Paradigmatic examples of graphic design in cinema and television
• Elements and principles of design (points, lines, planes, gestalt and color)
• Typography and visual communication
• Corporate identity systems and branding
• Motion graphics and kinetic typography
• Motion graphics and kinetic typography in film and television
• Individual and collaborative projects, applying the skills and knowledge acquired throughout the course.

Student-centered Problem-Based Learning (PBL) is proposed, involving groups of students working together to solve a real-world problem. Students are encouraged to understand concepts through problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written communication, self-awareness and evaluation of group processes, critical thinking and analysis, explaining concepts, self-directed learning, applying course content to real-world examples, research and information literacy, and problem-solving across disciplines.

• Collins, W., Haas, A., Jeffery, K., Martin, A., Medeiros, R., & Tomljanovic, S. (2015).
• Graphic design and print production fundamentals. BCcampus.
• http://solr.bccampus.ca:8001/bcc/file/45f9a8a1-5901-4b32-87ae-b4f5c2aa99ef/1/Graphic-Design-and-Print-Production-Fundamentals-1564506524.pdf
• Tondreau, B. (2009). Layout essentials: 100 design principles for using grids. Rockport Publishers.