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Presentation
Presentation
The current overexposure to images does not always allow us to take a closer look at their cultural and media-constructed dimension, often giving way to a perception that naturalizes images and their communication strategies. This curricular unit focuses on the different “framings” to which images are subject, considering their importance for visual reception, particularly for acts of interpretation.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT449-7038
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Image and representation
1.1. The image as a sign;
1.2. The constitution of the sign in F. Saussure and C.S. Peirce;
1.3. The icon, the index and the symbol;
2. Visual interpretation
2.1. Denotation versus connotation;
2.2. Visual codes and «revolutions of the gaze»: milestones in the history of visual arts;
2.3. Formal elements and technical knowledge; iconography and iconology, according to E. Panofsky;
2.4. The rhetoric of images.
3. Image and Culture
3.1 Image and vision in Western culture;
3.2. Image, technique and new challenges. ;
3.3. The belief in the photographic: «photography and truth» versus the synthetic image created by «artificial intelligence».
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Objectives
Objectives
Understanding of the main programs around which modern visuality gravitates. Acquisition of skills to understand the mediality in which the current functioning of images is embedded. Knowledge of visual interpretation mechanisms and rhetorical programming of images, particularly painting, photojournalism and advertising.
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Teaching methodologies and assessment
Teaching methodologies and assessment
In addition to the broad use of the capabilities of the Moodle platform, practical exercises are conducted collectives to reinforce learning. Critical and formative use of machine generative learning tools, such as ChatGPT, and knowledge is introduced to master generative artificial intelligence platforms in the field of images.
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References
References
BARTHES, Roland (1984), «Retórica da imagem» em O óbvio e o obtuso. Lisboa: Edições 70
FISKE, John (1993). Introdução ao Estudo da Comunicação. Porto: Edições ASA
GERVEREAU, Laurent (2007). Ver, compreender, analisar as imagens. Lisboa: Edições 70
JOLY, Martine (1999). Introdução à análise de imagem. Lisboa: Edições 70
JOLY, Martine (2003). A imagem e a sua interpretação. Lisboa: Edições 70
JOLY, Martine (2005). A imagem e os signos. Lisboa: Edições 70
PANOFSKY, Erwin (1989). O Significado nas Artes Visuais. Lisboa: Editorial Presença.
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Office Hours
Office Hours
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Mobility
Mobility
No
