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Apresentação
Apresentação
Understand the structure of tourism distribution and the role of travel agencies and tour operators within the tourism ecosystem. Become familiar with the functions, classifications, and terminology associated with this activity. Analyze consumer behavior and adapt the design of travel packages accordingly. Interpret the value chain and the contribution of aggregators, channel managers, and central reservation systems (CRS). Understand the evolution of air distribution and the NDC (New Distribution Capability) model. Develop practical skills in global distribution systems (GDS), particularly Galileo, applying procedures related to booking, pricing, and availability management. Completion of this curricular unit allows students to obtain GALILEO CERTIFICATION from Travelport, upon passing a specific exam. All procedures will be explained during class sessions. Note: The syllabus of this curricular unit was reviewed by APAVT (Portuguese Association of Travel and Tourism Agencies).
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Disciplina do curso
Disciplina do curso
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Grau | Semestres | ECTS
Grau | Semestres | ECTS
Licenciado | Semestral | 4
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Ano | Natureza | Lingua
Ano | Natureza | Lingua
2 | Obrigatório | Português
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Código
Código
ULHT225-22958
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Pré-requisitos e co-requisitos
Pré-requisitos e co-requisitos
Não aplicável
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Estágio Profissional
Estágio Profissional
Não
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Conteúdos Programáticos
Conteúdos Programáticos
Tourism Distribution: Concepts and structure of tourism distribution. Functions and classification of travel agencies (TAs) and tour operators (TOs). Relationships between TAs, TOs and the tourism system. Package design and travel organization. Value chain in the travel ecosystem. Role of CRS, channel managers and hotel aggregators. Disintermediation trends. Air Distribution: Evolution from traditional GDS to direct digital channels. NDC model and its impact on connectivity and personalization. Role of aggregators and metasearch engines (e.g. Skyscanner). Coexistence of B2B platforms, GDS and airline direct channels. GDS ? Galileo: Key GDS platforms. Booking file fields. Fare quote and pricing procedures.Descrição dos conteúdos [Preencher Tópico] [Preencher Descritivo] [Preencher Tópico] [Preencher Descritivo]
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Objetivos
Objetivos
- - Know how travel agencies and tour operators work and how they are organized; Identify specificities and constraints of the work of a travel agent and tour operator in a time of globalization and post-pandemic; - - Organise, structure and coordinate the organization of group travel tailored to customer motivations; Commercialise the packages and tourist products distributed by tour operators, providing the customer with correct information and revealing a thorough knowledge of what they are selling; - - Identify the main transformations that the pandemic has brought to tourism distribution; Understand the importance of ICT applied to travel agencies; -Understand the introduction of the NDC model and aggregators; -Identify the importance of the interpretation of the value chain in hospitality by VAs; - Acquire skills in GDS through the GALILEO program.
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Metodologias de ensino
Metodologias de ensino
During the course of the theoretical classes, students will have the possibility to contact with the real world, through the contact with specialists who work in Travel Agencies and Tour Operators, both international and national, in order to develop creative skills and the ability to solve progressively more complex problems. ability to solve progressively more complex problems. Thus, there will be several thematic seminars and study visits. The Inverted Classroom methodology will also be applied through group work to solve problems, case studies, and learning. problem-solving, case studies, and peer learning.
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Bibliografia principal
Bibliografia principal
Abranja, N. e Magalhães, C. (2018). Gestão de agências de viagens e turismo. Lidel-Edições Técnicas, Lda. APAVT (2024). A distribuição turística no Pós-Pandemia. EY-Parthenon. Fayos-Solà, E., Cooper, C. (2019). The Future of Tourism?Innovation for Inclusive Sustainable Development. Springer, Cham. https://doi.org/10.1007/978-3-319-89941-1_18 Kumar, A., & Shankar, A. (2023). Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach. Australasian Marketing Journal, 32(4), 323-338. https://doi.org/10.1177/14413582231194071 (Original work published 2024) Travelport (2017). Galileo for Travel Professionals - Using Travelport Smartpoint 6.0. Ed. Travelport. turismo. Lisboa: Lidel. Viljoen, K., Roberts-Lombard, M., & Jooste, C. (2015). Reintermediation strategies for disintermediated travel agencies: a strategic marketing perspective. The International Business & Economics Research Journal (Online), 14(3), 561.
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Avaliação
Avaliação
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
15-12-2026
40%
Trabalho/Apresentação
12-10-2026
30%
Assiduidade/Participação
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30%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobilidade
Mobilidade
Sim





