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Class Communications Management

  • Presentation

    Presentation

    Knowing how to analise and use communications in a business environment

    Understanding organisations as open social systems in specific environments

    Know how to differentiate public, private and social characteristics

    Know how to develop new media to organisations

    Understanding communications as a strategical asset

    Undestanding the strategies and communications plans to specific targets

    Work on different communications technics

  • Code

    Code

    ULHT24-5033
  • Syllabus

    Syllabus

    Introduction to communications management
    What´s communication
    What it means to communicate and why it´s important to kwow how to communicate 
    Organizational communication 
    What is organizational communication
    Concepts / history 
    Models of communication
    Internal and external communication 
    Communication plans
    Communication management 
    organizational identity
    Organizational image and reputation 
    Management of media / selecting media 
    Crisis communication 
    Concepts 
    Acknowlegde and manage a communication crisis 
    Crisis management models 
    Brand communication 
    Brand management 
    Product communication
    Brand and consumers communication
    Brand value
    Digital communication 
    New media
    Social networks and new tecnologies - new ways of digital interaction 
    Institutional communication 
    Concepts
    Institutional speech
    Institutional ads
    Public and private communication
    Concepts 
    Public service

  • Objectives

    Objectives

    Understanding how to apply communications resources in a business context
    Acknowledge the modern management theories that can be applied to organisational
    communications
    Understanding the different strategies and logic behind public and private corporations
    Know how to use the different communications resources, creating, use and evaluate strategies
    and communications plans in business
    Knowing where to use the most efficient communications techniques in different contexts,

  • References

    References

    Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347.
    https://doi.org/10.2307/3151897
    Argenti, P.A. (1996), ?Corporate communication as a discipline?, Management Communication
    Quarterly, Vol. 10 No. 1, pp. 73-97.
    Barata, M. J. R. (2002). Imagem Pública, Marketing e Comunicação Institucional: Uma
    Abordagem Sociológica de Três Conceitos Empresariais.
    Barbosa, P.; O?reilly, A. (2011). Tendências de Gestão. Vida Económica ? Editorial SA. Lisboa.
    Brataas, K. (2018). Crisis Communication: Case Studies and Lessons Learned from International
    Disasters. Routledge.
    Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oedição ed.). Sage
    Publications, Inc.
    Cornelissen, J. (2004). Corporate Communications ? Theory and Pratice. Sage Publications Lda,
    London.
    Dover, C.J. 1959. The three eras of management communication. Journal of Communication,
    9(4), pp. 168?172.

     

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