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Presentation
Presentation
The Curricular Unit of Fashion Production I addresses issues associated with different forms of presentation of fashion products (clothing, accessories, etc.) in the market. Thus, on the one hand, the fashion communication media - physical or digital magazines (editorials, brand campaigns) - will be studied. Another form of Fashion Production is the production of Fashion events (fashion shows, performances, exhibitions, happenings, etc.). In this curricular unit students develop real work for real clients, thus allowing a greater proximity between academia and the labour market and providing students with real experiences of the reality of the environment that will receive them.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT6277-22988
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Concept of Fashion Production: what it is and what it does; 2. Setting up teams for Production - tasks of each player; 3. Trends Research - definition of concept 4. Styling: concept of styling: areas of intervention of the Styling; 5. The Stylist and Fashion Producer; 6. Definition of places and environments: Reperage and Location; 7. Definition of Model to photograph: Casting 8. Choice and definition of the mall 9. The Photographer: Some Fashion photographers - examples of work done; 10. How to build an image for Brand Campaign or Collection 11. The photo shoot and post-production.
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Objectives
Objectives
The objectives of this course are - To understand what is Fashion Production. - To understand the factors and indications that led to the development of an activity in Fashion Design for the promotion, dissemination and commercialization of products to various audiences - Fashion Production. - Identify the various players in a fashion production team. - Know the functions inherent to each element that can integrate a work team for fashion production. - Know the various historical periods of fashion design and its characteristics, which represent influences for the work in fashion production. - Know the various forms of photography applied to the fashion production: beauty; promotional; catalogue; editorial. - Understand what is the Styling: the Stylist and their areas of intervention. - Understand how to prepare a landmark campaign or collection.
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Teaching methodologies
Teaching methodologies
Various important aspects of Fashion Production will be focussed on through visual and exemplary presentations. The work proposed for assessment will be carried out in the classroom and monitored by the teacher, but should include some time for autonomous work. The type of work is essentially practical, involving research, planning, organisation and execution. Student-centred teaching and learning by doing are encouraged, with the teacher facilitating learning. Students are challenged to carry out Fashion initiatives/events such as the Fashion Show, making this event real.
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References
References
Baldini, M. (2006). A invenção da moda - as teorias, os estilistas, a história. Lisboa: Edições 70, Lda. Baudot, F. (2002). Mode & Surréalisme. Paris: Éditions Assouline. Boucher, F. (1983). 20,000 Years of Fashion. Nova Iorque: Harry N. Abrams, Inc., Publishers. Dorfles, G. (1995). A moda da moda. Lisboa: Edições 70, Lda. Dorfles, G. (1996). Modas & Modos . Lisboa: Edições 70, Lda. (Colecção Arte e Comunicação). English, B. (2007). A cultural history of fashion in the 20th century - from the catwalk to the sidewalk. Nova Iorque: Berg Publishers. Harris, P. (2007). The visual dictionary of fashion design. Londres: Thames and Hudson. Manzini, E. (1993). A matéria da invenção. Lisboa: Centro Português de Design. McAssey, J., Clare, B. (2013). Styling de Moda: Bookman, Porto Alegre. Moore, G. (2013). Promoção de Moda: Editorial Gustavo Gili, Barcelona.
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Assessment
Assessment
A avaliação é contínua feita com base nos trabalhos realizados ao longo do semestre, privilegiando-se sobretudo a evolução das aquisições ao longo do processo de ensino-aprendizagem. A avaliação em Produção de Moda irá incidir sobre os seguintes parâmetros:
1 - Organização do Desfile e relatório - 40%
2 - Editorial - 40%
3 - Apresentação oral dos trabalhos - 10%
4 - Over&Out: Exposição e Desfile - 10%
Os estudantes devem cumprir a sua presença em, pelo menos, 75% do total de aulas, de acordo com o previsto no regulamento da Universidade. Estudantes trabalhadores devem ser acompanhados pelo docente. O não cumprimento da assiduidade às aulas implica reprovação. A falta em mais de 25% de apresentações/avaliações intercalares implica a reprovação à UC.
- Atraso entregas: 1 dia de atraso = 2 valores de penalização; não são aceites entregas com 2 dias de atraso ou mais;
Em caso de falta justificada, terá que fazer chegar o projeto/trabalho ao professor/a até à data/hora estabelecida e agendar apresentação.
- Apresentação de projetos/trabalhos: obrigatória a apresentação presencial. Falta injustificada à apresentação implica a exclusão do projeto.
- Acompanhamento projetos: serão excluídos da avaliação os projetos que tenham acompanhamento insuficiente em aula.
- Inteligência artificial: o recurso a aplicações de inteligência artificial em qualquer fase do projeto terá que ser previamente validado pelo docente e o seu processo de desenvolvimento (prompts e imagens/textos intermédias) terá que estar documentado no dossier de projeto e fases intermédias de entrega respetivas.
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Mobility
Mobility
No
