Class Fashion Production I

  • Presentation


    The Curricular Unit of Fashion Production I addresses issues associated with different forms of presentation of fashion products (clothing, accessories, etc.) in the market.

    Thus, on the one hand, the fashion communication media - physical or digital magazines (editorials, brand campaigns) - will be studied.

    Another form of Fashion Production is the production of Fashion events (fashion shows, performances, exhibitions, happenings, etc.).

    In this curricular unit students develop real work for real clients, thus allowing a greater proximity between academia and the labour market and providing students with real experiences of the reality of the environment that will receive them.

  • Code


  • Syllabus


    1. Concept of Fashion Production: what it is and what it does;

    2. Setting up teams for Production - tasks of each player;

    3. Trends Research - definition of concept

    4. Styling: concept of styling: areas of intervention of the Styling;

    5. The Stylist and Fashion Producer;

    6. Definition of places and environments: Reperage and Location;

    7. Definition of Model to photograph: Casting

    8. Choice and definition of the mall

    9. The Photographer: Some Fashion photographers - examples of work done;

    10. How to build an image for Brand Campaign or Collection

    11. The photo shoot and post-production.

  • Objectives


    The objectives of this course are
    - To understand what is Fashion Production.
    - To understand the factors and indications that led to the development of an activity in Fashion Design for the promotion, dissemination and commercialization of products to various audiences - Fashion Production.
    - Identify the various players in a fashion production team.
    - Know the functions inherent to each element that can integrate a work team for fashion production. 
    - Know the various historical periods of fashion design and its characteristics, which represent influences for the work in fashion production.
    - Know the various forms of photography applied to the fashion production: beauty; promotional; catalogue; editorial.
    - Understand what is the Styling: the Stylist and their areas of intervention. 
    - Understand how to prepare a landmark campaign or collection.


  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Various important aspects of Fashion Production will be focussed on through visual and exemplary presentations. The work proposed for assessment will be carried out in the classroom and monitored by the teacher, but should include some time for autonomous work.

    The type of work is essentially practical, involving research, planning, organisation and execution.

    Student-centred teaching and learning by doing are encouraged, with the teacher facilitating learning.

  • References


    Baldini, M. (2006). A invenção da moda - as teorias, os estilistas, a história. Lisboa: Edições 70, Lda.

    Baudot, F. (2002). Mode & Surréalisme. Paris: Éditions Assouline.

    Boucher, F. (1983). 20,000 Years of Fashion. Nova Iorque: Harry N. Abrams, Inc., Publishers.

    Dorfles, G. (1995). A moda da moda. Lisboa: Edições 70, Lda.

    Dorfles, G. (1996). Modas & Modos . Lisboa: Edições 70, Lda. (Colecção Arte e Comunicação).

    English, B. (2007). A cultural history of fashion in the 20th century - from the catwalk to the sidewalk. Nova Iorque: Berg Publishers.

    Harris, P. (2007). The visual dictionary of fashion design. Londres: Thames and Hudson.

    Manzini, E. (1993). A matéria da invenção. Lisboa: Centro Português de Design.

    McAssey, J., Clare, B. (2013). Styling de Moda: Bookman, Porto Alegre.

    Moore, G. (2013). Promoção de Moda: Editorial Gustavo Gili, Barcelona.


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