filmeu

Teacher
Fábio Shimabukuro Sandes

Fábio Shimabukuro Sandes
fab***@ulusofona.pt
701D-288C-B436
0000-0002-2349-7123

Resume

Marketing professional and academic researcher with a Doctorate and Master's degree in Marketing / Business, obtained at Fundação Getulio Vargas / SP, leading business school in Brazil with triple-crown international accreditation: AACSB, EFMD, AMBA. My profile mixes a consistent and consolidated career as a Marketing practitioner in the Textile industry & fashion market - with the role of an academic researcher. In addition to the master's and doctor's degrees, I have 4 years of experience as an academic coordinator for PostBac in Business and Fashion Marketing: defining an academic curriculum, teaching disciplines, and having guided more than 100 students in their final assignment. The mix of academic and practitioner experience has guaranteed me a different perception in both markets: in the academic environment, I can easily perceive the managerial relevance of the research and continuously look for research questions that are strategically relevant. In the corporate environment, curiosity and academic rigor lead me to seek complete and consistent solutions to business problems companies and brands in their performance in the market.

Graus

  • Doctor
    Administração de Empresas
  • Master
    Administração de Empresas

Publicações

Artigo em revista

  • 2023-05-05, The Moderating Role of Social Media Advertising in Customers' Purchase Intention, European Conference on Social Media
  • 2023-04-06, How fashion brands can use concepts from Postmodernism theory to plan, create, produce, and post images on their social media channels, Journal of Textile Engineering & Fashion Technology
  • 2022-09-14, Combinar marketing de experiência com marketing de influência pode conduzir a um aumento do brand awareness digital?, Internext
  • 2022-08-09, Similarities and differences in consumers' choices of swimwear between Brazil and Israel, Journal of Textile Engineering & Fashion Technology
  • 2022-05-30, The hunt for treasures, bargains and individuality in pre-loved luxury, International Journal of Retail & Distribution Management
  • 2021-06-30, What Factors Determine the Purchase Intention of H. alal ¯ Products by Porto-Muslim Consumers?, Journal of Islamic Business and Management (JIBM)
  • 2019-10-14, INTERACTIVE VALUE FORMATION: TYPES OF CROWDFUNDING AND EXCHANGED RESOURCES’ CHARACTERISTICS, Revista Administração em Diálogo - RAD
  • 2019-09-16, I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities, International Journal of Consumer Studies
  • 2017-07-06, THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE TEXTILE INDUSTRY, Global Fashion Management Conference
  • 2013, Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies, Journal of International Consumer Marketing

Capítulo de livro

  • 2023, The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users
  • 2021, O impacto do Marketing emocional no comportamento do consumidor: uma perspetiva da COVID-19, Audiovisual e Indústrias Criativas: Presente e Futuro, 1, McGraw Hill
  • 2021, O Mito Utilizado como Instrumento de Influência e Persuasão nas Mídias Sociais, Audiovisual e Indústrias Criativas Volume 1, 1, 1, McGraw Hill

Artigo em conferência

  • What could make second-hand products more attractive for consumers?, Academy of Marketing Conference
  • The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users, ICMARKTECH International Conference of Marketing and Technology
  • EXPLORING THE MOTIVATIONS AND BARRIERS FOR SECOND HAND PRODUCT CONSUMPTION
  • Compulsive Consumption in the Consumer Journey: Synthesis and a Research Agenda, AMA - American Marketing Association - Summer Conference 2019
  • A Management Perspective on Brand Activism, XLIV Encontro Nacional da Anpad - ENANPAD
  • 2021-09-30, AN EXPLORATORY STUDY OF HOW THE STORY BEHIND A PRELOVED LUXURY ITEM CREATES VALUE, WCCT 2021: World Culture Conference Theory
  • 2020-08-04, Consumer Online Browsing, distinctive consumer behavior in Marketing literature, AMA - American Marketing Association - Summer Conference 2020
  • 2018-07-14, SIMILARITIES AND DIFFERENCES OF CONSUMER’S PRODUCT APPRAISAL OF SWIMWEAR BETWEEN BRAZIL AND ISRAEL, 2018 Global Fashion Marketing Conference at Tokyo

Resumo em conferência

  • 2021-05-26, The motivations, barriers, and the role of brands in second-hand product consumption.., 50th EMAC European Marketing Academic Conference, 2021
  • 2020-10-06, Towards a Better Understanding of Consumer Online Browsing (COB), 48th NA Association for Consumer Research Conference
  • 2020-05-25, We Need to talk about Consumer Online Browsing , 49th European Marketing Academic Conference
  • 2019-05-25, New Product Development in the Apparel Industry, 48th European Marketing Academic Conference EMAC
  • 2018-10-04, I don´t own a car anymore: the case of car disposition and changes in consumers´ identities, XLII Encontro Nacional da ANPAD - ENANPAD

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