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Presentation
Presentation
Introduction to the web content creation ecosystem. Understand and put into practice principles of content creation, covering the understanding of web hosting systems, domain choice and the publication of content in content management systems (CMS). The UC aims at the acquisition of a holistic view of the online publishing process and its multiple possibilities from a theoretical-practical approach.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6354-23342
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. web hosting types and domain choice
2. Technical characteristics, accessibility and usability of the layout for internet;3. Stimulation of conceptual and design skills;
4. Creation of Web projects using Content Management System platforms;
5. Search Engine Optimization (SEO);6. Artificial Intelligence: framing the potential of AI for web content development.
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Objectives
Objectives
- Know how to choose and acquire web hosting suitable for the project;
- Know how to choose and register a domain suitable for the nature and audience of the project; - Install content management tools through "one click install
- Structure logic of Web navigation;
- Understanding the different ways of presenting content;
- Develop content adapted to web reading and interactivity;
- Manage and create content in CMS systems;
- Apply Search Engine Optimization techniques applied to the content and structure;
- Knowing the different types of banners and contexts of application;- Identify reference applications to support the development of web content that use Artificial Intelligence.
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Teaching methodologies and assessment
Teaching methodologies and assessment
This will be followed by an expository method for the presentation of the programme contents using audiovisual elements, including the potential of using Artificial Intelligence to develop web content. Practical exercises will be taught using web animation software and Content Management System (Wordpress) platforms. The assessment will focus on a group project with follow-up in class and an exercise to assess the knowledge taught.
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References
References
- AAVV (n.d.). Think With Google. [online] Available at: https://www.thinkwithgoogle.co
- Krug, S. (2013). Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter). California: New Riders Publishing.
- MOZ. (n.d.). Moz Beginners Guite to SEO. [online] Available at: https://moz.com/beginners-guide-to-seo
- Sabin-Wilson, L. (2022). WordPress All-In-One For Dummies, 4th Edition (For Dummies (Computer/Tech)). For Dummies.
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Office Hours
Office Hours
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Mobility
Mobility
Yes
