Class Fashion Business

Understand the effect of globalization on the production and trade of fashion products, considering statistical data of macroeconomic parameters.

1 Globalization 1.1 Consumption and wellbeing 1.2 Customs barriers and trade agreements 1.3 Brand and design intelligence centers and production centers 1.4 Partners and commercial exchanges B-to-B 1.5 Statistical data
2 Value chain 2.1 Dynamics of the fashion industry: technological, organizational and global changes 2.2 Segmented fashion business: from lowcost to luxury 2.3 Importance of brands and retailing chains 2.4 Distribution channels 2.5 Web-based B-to-C

3 Supply chain 3.1 Supply decisions and own, outsourced and subcontracted production centers 3.2 Global sourcing: from yarn to clothing 3.3 Production and distribution: production flows and networks in the fashion pipeline 3.4 Quick response and pre-production strategies 3.5 Customization 3.6 Quality assurance 3.7 Social and environmental sustainability
4. Creation and management of fashion brands 4.1 Process of creating and marketing tools 4.2 Case studies 4.3 Fashion brand management in the company and in the market

The pedagogical methodology foresees expository sessions by the professor and practical work, it is active and cooperative, encouraging reflection and focusing on the student's acquisition of concepts, problem solving and research. Realization of three works supported by the knowledge acquired in class.  All works are intended to develop the ability to analyze the business strategy and sourcing of fashion brands, presented orally and discussed in front of the class, encouraging critical analysis by all students. The assessment, valued by presence in class, is based on the final work (60%), one analysis works (20% each), 10% participation and 10% presence. The use os AI must be limited or the professor can not grade the essays.

G. Kunz, M. Garner, (2011), Going Global: The Textile and Apparel Industry, Berg Publishers
L. Burns, K. Mullet, N. Bryant, (2011), The Business of Fashion ¬Designing, Manufacturing and Marketing, Berg Publishers
Brookshire, J.E, (2017), Global Sourcing in the Textile and Apparel Industry, Bloomsbury 
I. Amed, A. Berg, A. Balchandani, S. Hedrich, F. Rölkens, R. Young, J. Jensen, A. Peng, (2020), The State of Fashion 2021, BoF – Business of Fashion and McKinsey & Company.