-
Presentation
Presentation
Understand the effect of globalization on the production and trade of fashion products, considering statistical data of macroeconomic parameters.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 5
-
Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
-
Code
Code
ULHT6579-24151
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1 Globalization 2 Value chain 3 Supply chain 4 Creation and management of fashion brands
-
Objectives
Objectives
Understand the productive and commercial relations and agreements among the world blocks and the importance of the BRICs as outsourced and subcontracted production centers. Understand the functioning of the textile and clothing supply chain, namely the main players and international sourcing, involving issues related to quality, quick response, proximity markets, social and environmental sustainability. Understand the importance of the brand and distribution in the functioning of the value chain in the fashion pipeline, considering the productive geographic centers and those of intelligence of brand and collection design conception. Understand the creation and management of fashion brands. Acquire skills for critical analysis of strategy of business and fashion brands sourcing.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
The teaching/learning activities are part of the theoretical-practical classes, using audiovisual means. Realization of three works supported by the knowledge acquired in class. One essay requires research and the second is the final work, together with the knowledge acquired at the UC Creative Industries and Entrepreneurship, it is the final moment of the evaluation of the semester. All works are intended to develop the ability to analyze the business strategy and sourcing of fashion brands, presented orally and discussed in front of the class, encouraging critical analysis by all students. The assessment, valued by presence in class, is based on the final work (60%) and the essay (20%) for continuous assessment (10% presence and 10% participation).
-
References
References
G. Kunz, M. Garner, (2011), Going Global: The Textile and Apparel Industry, Berg Publishers L. Burns, K. Mullet, N. Bryant, (2011), The Business of Fashion ¬Designing, Manufacturing and Marketing, Berg Publishers Brookshire, J.E, (2017), Global Sourcing in the Textile and Apparel Industry, Bloomsbury I. Amed, A. Berg, A. Balchandani, S. Hedrich, F. Rölkens, R. Young, J. Jensen, A. Peng, (2020), The State of Fashion 2021, BoF – Business of Fashion and McKinsey & Company.
-
Office Hours
Office Hours
-
Mobility
Mobility
Yes
