Class Communication of Organizations

The curricular unit begins by identifying the epistemological field of organizational communication, in its context and historical evolution and aims to transmit instruments, conceptual and pragmatic, that allow us to apprehend the complexity of the communicative phenomenon and apply it in the organizational environment. Students will be able to understand the role of communication, internal and external, in pursuing the mission, vision and values of organizations, as well as organizational diversity and the role played by communication in the founding concepts of identity and culture. It is intended to alert students to the importance of communication management in a context of ethical relationship between organizations and stakeholders and to develop a critical spirit about existing communication tools, in order to better adapt them to each stakeholder of the organization.

Not applicable

1. Organisational communication 1.1 Historical perspective of organisational theories 1.2 Public relations models and mapping of new approaches 1.3 Management and assessment of identity, image and reputation 2. The concept of stakeholders and evaluation methodologies 3. Applied organisational communication 3.1 Internal communication: culture, identification and organisational silence 3.2 External communication: strategic areas, objectives and risks 4. Internal and external communication tools 4.1 Types of tools, strategies for use and goals to be achieved 5 Ethical guidance in organisational communication

This curricular unit will play an active part in a academic consultancy projet for an external company, in collaboration with other UC of Ciências da Comunicação

Carvalho, L. C., Bernardo, M. d. R. M., Sousa, I. D. d., & Negas, M. C. (2023). Gestão das Organizações (4ª ed.). Sílabo. Cornelissen, J. (2017). Corporate communication: a guide to theory practice. London: SAGE Falkheimer, J., & Heide, M. (2022). Strategic Communication. Routledge. Gonçalves, G. (2014). Relações Públicas Políticas: raízes, desafios e aplicações. Comunicação e Sociedade, 26, 90-98. Grunig, J. E. (2008), Excellence in Public Relations and Communication Management. N.Y: Routledge Marchiori, M. (2018). Cultura e comunicação organizacional: um olhar estratégico sobre a organização. Difusão Editora. Teixeira, S. (2017). Gestão das organizações. Escolar Editora. Shockley-Zalabak, P. (2015). Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values. Londres: Pearson Education.