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Presentation
Presentation
Rooted in the historical and political traditions of Ancient Greece and grounded in its theoretical foundations, the study of Rhetoric re-emerges today as a key lens through which to understand its purposes, nature, and practices within contemporary Politics and Culture — contexts increasingly shaped by the mediation of an insatiable communication system and by an expanded and fragmented Polis. As both theory and practice, science and technique, Rhetoric is explored through its constitutive duality: on the one hand, as the study of the conditions and mechanisms of persuasion; on the other, as oratory — the practice of persuading an audience through speeches, argumentations, narratives and imagery. The course invites students to cultivate an analytical sensibility toward “the power of the scintillating phrase” (Pasternak), which in modernity became a “napalm power” (Dorothy Day) and has been described as a “virus that reached a permanent situation in the host” (William Burroughs).
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP451-10492
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Fundamentals and Objectives of Rhetoric Rhetoric, Athenian Democracy and Public Space Rhetoric as Art and Techné Plato's Rhetoric: Psychagogy Rhetoric according to Aristotle. the persuasion 2. The nature and architecture of speech The organization of speech The New Rhetoric 3. Speeches that have marked history cases. Metaphor and story telling 4. Contemporary speech practices: Rhetoric, today Discourse as a mechanism of influence and combat in public space The mediatization. Sound bites and punch lines Spin doctors and speech writing: the new logographers 5. The Oratory. Discourse as performance Pragmatic and behavioral dimensions of discursive practices 6. Analysis of Cases and Practical Projects
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Objectives
Objectives
1. Provide a solid conceptual framework on the origins, purposes and nature of Rhetoric, and its mutations, techniques and practices today. 2. Describe and understand the philosophical and political dichotomies of Rhetoric, from Ancient Greece to the present, establishing relationships between Democracy and Public Space, Politics and Opinion, and these with the objectives of persuasion and influence. 3. Train for technical/applied knowledge and critical competence of the linguistic and extralinguistic mechanisms of the persuasive effectiveness of public discourses, both in terms of their construction and performance, as well as their stylistic, narrative, imagery and symbolic resources. 4. Provide students with a formative cultural background on speeches and speakers that have marked the course of history, politics and thought.
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Teaching methodologies
Teaching methodologies
1) Adoption of strategies for active student participation in the classroom context, through joint analysis and group discussion of a "case study" (e.g., an example of speech, a communication crisis situation or journalistic treatment). 2) Programming special sessions with experts in the classroom context, namely politicians or journalists, allowing students to interact freely and directly with them.
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References
References
ARISTÓTELES, Retórica, Imprensa Nacional – Casa da Moeda, Lisboa, 1998 BARTHES, Roland, “A Retórica Antiga. Memorandum”, in A Aventura Semiológica, Lisboa, Edições 70, 1987 CARRILHO, Manuel Maria, org., Retórica e Comunicação, Lisboa, Edições Asa, 1994. PERELMAN, Chaim, O Império Retórico, Porto, Edições Asa, 1993 PLATÃO, Górgias, Lisboa, Edições 70, 1991. PLATÃO, Fedro, Lisboa, Guimarães Editores, 1994. REBOUL, Olivier, Introdução à Retórica, São Paulo, Martins Fontes, 2004. THOMSON, Oliver, Uma História da Propaganda, Lisboa, Temas & Debates, 2020.
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Assessment
Assessment
A avaliação consisitirá na adoção de uma estratégia distribuída, de carácter aplicado, através do desenvolvimento de trabalhos práticos dos alunos, incluindo um estudo de caso e o desenvolvimento de um discurso original e respetiva gravação em formato de vídeo.
- Teste escrito: ponderação de 40%
- Trabalho prático (1 discurso original), entregue em formato de vídeo (até 5 min.): ponderação de 40%
- 1 mini-trabalho (análise de 1 discurso), em formato de pitch até 3 minutos: ponderação de 20%
A entrega de trabalhos além do prazo estipulado só será possível se autorizada pelo docente e implica uma penalização de 25% na classificação do trabalho se entregue até 24h após o prazo indicado e de 50% na classificação do trabalho se entregue entre 24h e 72h após o prazo; não serão aceites trabalhos entregues com atraso superior a 72h.
Quando é detetado plágio ou fraude, incluindo o recurso não autorizado a Inteligência Artificial, o trabalho ou prova do estudante deverá ser anulado; mediante a gravidade do plágio ou fraude, a situação poderá transitar para o conselho de disciplina da Universidade
A avaliação em época de recurso ou especial consistirá numa prova escrita com a duração de duas horas.
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Mobility
Mobility
No
