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Presentation
Presentation
The discipline’s programmatic objectives are to understand the nature and constitutive dimensions of “Political Communication” as an applied field of study and symbolic and social reality, unavoidable in modern western societies; acquire fundamentals and semantics related to Propaganda and Political Communication, image strategies and “narratives” of persuasion and public influence; to develop basic skills on political communication consultancy, spin-doctoring, press relations and image consultancy. With a view to that objective, the discipline will adopt a theoretical-practical approach, developing the research and analysis on relevant national and international cases of political communication, campaign strategies and communication crisis management.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP451-1683
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Politics, Advertising and Political Communication Political Communication and Crisis Management Strategies Jobs and practices of Political Communication From the crisis of mediation to the crisis of “truth” and democracy Lab Analysis of historical political campaigns, communication strategies for election campaigns, image crisis management cases Production of presentations/reports for evaluation purposes.
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Objectives
Objectives
To provide a theoretical and practical framework on the nature, purposes and constituent dimensions of political communication, as a symbolic and social reality and as an area of professional expertise in Western democracies and their structures of media coverage, participation and public influence. Provide a historical and cultural background on the phenomena of Propaganda and manipulation and a critical view on the contemporary risks of the crisis of mediation structures in the functioning of democracies and in the formation of public opinion and political consensus Develop skills concerning the design, development or analysis of image strategies and political "narratives", persuasion strategies in the media and public space and the management of reputational crises Describe professional practices and fundamental semantics on political communication consultancy, spin-doctoring, press consultancy and image consultancy
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Teaching methodologies
Teaching methodologies
Teaching-learning process based on case studies Development of a workshop area for practical work.
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References
References
BERNAYS, Edward, "Propaganda", Lisboa, Livros Zigurate, 2024. CACCIOTTO, Marco, Marketing Político: como vencer eleições e governar, Coimbra, Conjuntura Actual Editora, 2015. CASTRO, João Pinto, “MyBarackObama: uma ferramenta poderosa de mobilização e acção política”, in Marketing Ombro a Ombro, Texto Editores, Alfragide, 2011. ESCANCIANO, Imelda, Imagen Política – Modelo y Método, Géstion 2000, Barcelona, 2021. PENA, Paulo, Fábrica de Mentiras - Viagem ao mundo das fake news, Objectiva, Lisboa, 2019. PRIOR, Hélder, Mediacracia – Comunicação e Política na era da Mediatização, Media XXI, Porto, 2021. RIBEIRO, Vasco, Opinião Pública e Propaganda - Os Princípios da Comunicação Segundo Ivy Lee, Zigurate, Lisboa, 2025. THOMSON, Oliver, Uma História da Propaganda, Temas & Debates, Lisboa, 2000.
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Assessment
Assessment
Descrição
Data limite
Ponderação
Teste escrito
50%
Área de Atelier – Análise de caso 1
25%
Área de Atelier – Análise de caso 2
25%
A aprovação implica uma classificação final igual ou superior a 10 (dez) valores.
A entrega de trabalhos além do prazo estipulado só será possível se autorizada pelo docente e implica uma penalização de 25% na classificação do trabalho se entregue até 24h após o prazo indicado e de 50% na classificação do trabalho se entregue entre 24h e 72h após o prazo; não serão aceites trabalhos entregues com atraso superior a 72h.
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Mobility
Mobility
No
