Class Project Seminar

This course unit aims to consolidate the specialized knowledge acquired throughout the master’s program, contributing to the development of a dissertation project that highlights and integrates the transversal skills gained. The Project Seminar represents the first step in designing the thesis project and pursues two main goals: to explore core and contemporary topics in Communication, Marketing, and Digital Media, and to incorporate students’ own research interests that may not be addressed in other course units. To achieve this, the seminar promotes sessions with researchers and professionals from diverse fields, fostering critical debate, interdisciplinary dialogue, and the sharing of experiences.

Not applicable

Sessions with invited researchers and professionals. Discussion and critical reflection on emerging topics within the areas of the master’s program. Tutoring and supervision of ongoing projects, including practical application exercises. Identification and debate of major current trends. Analysis of case studies and good practices. Discussion of recommendations and future perspectives for Communication, Marketing, and Digital Media.

Thematic sessions with guest experts (academics and professionals). Guided debates and practical reflection exercises. Tutoring and supervision of individual projects. Development of logbooks containing critical and reflective records of the sessions and topics discussed. These methodologies aim to foster active and collaborative learning, as well as to promote students’ autonomy and critical analytical skills.

Crewsel, J. (2008). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. London: Sage Publications. Deacon, D., Pickering, M., Golding, P., & Murdock, G. (2021). Researching communications: A practical guide to methods in media and cultural analysis. Bloomsbury Publishing USA. Khang, H., Ki, E. J., & Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations, 1997–2010. Journalism & Mass Communication Quarterly, 89(2), 279-298. Kolb, B. (2018). Marketing research: A practical approach (3rd ed.). SAGE Publications. Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. Wiley. Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley. Quivy, R., & Van Campenhoudt, L. (2011). Manual de investigação em ciências sociais (6th ed.). Gradiva.