Conference Cycle 12th Communication, Arts and Technology Week

Lusófona University is hosting the 12th Communication, Arts, and Technologies Week, which will take place from March 17 to 21. Throughout this week, various activities will be held, addressing different aspects of Communication Sciences, from Journalism, Marketing, Advertising, to the Arts and Digital Media. This event represents a vital forum for the debate of emerging ideas and practices in these dynamic and constantly evolving fields.

Be part of another edition of Communication Week!

Programme

10h00 - 11h00 - Opening Session
Agostinho da Silva Auditorium

• Prof. Dr. Manuel de Almeida Damásio
  Chairman of the Board of Directors of Lusófona Education
• Prof. Dr. Bragança de Miranda
  Rector of Lusófona University
• Prof. Dr. José Gomes Pinto
  Director of the School of Communication, Architecture, Arts, and Technologies
• Prof. Dr. Teresa Maia e Carmo
  Director of the Department of Communication Sciences (DCC) / School of Communication, Architecture, Arts, and Technologies (ECATI)

11h30 - 13h00
Agostinho da Silva Auditorium

• José Pacheco Pereira
  Keynote Speaker

14h30 - 16h00 - Football, Social Paradigms, and Communication
Agostinho da Silva Auditorium

• Marco Caneira
  Footballer, Commentator
• Luís Vidigal
  Footballer, Commentator
• Mário Fernando
  Sports Journalist, TSF

Moderation:

• António Sousa Duarte
  Lusófona University - CUL

16h00 - 18h00 - Living Memories of Journalism: Tribute to Fernando Correia
Agostinho da Silva Auditorium

• Prof. Dr. Luís Cláudio Ribeiro
  Vice-Rector for Quality and Academic Development of Lusófona University

Testimonials:

• Ana Maria Duarte
• Marianela Valverde

Guests:

• Ana Luísa Rodrigues
  Journalist at RTP
• Carla Baptista
  University Professor and Researcher - FCSH | Universidade Nova de Lisboa
• Paulo Martins
  Journalist | University Professor and Researcher - ISCSP | University of Lisbon
• Patrícia Franco
  Lusófona University - CUL

Moderation:

• Carla Rodrigues Cardoso
  Lusófona University - CUL
• Carla Martins
  Member of the ERC Regulatory Council and Researcher

10h00 - 12h00 - Political Communication and Marketing
Agostinho da Silva Auditorium

• Anna Coutinho
  Lusófona University - CUL
• José Paz Ferreira
  Digital Political Communication Consultant
• Susana Barros
  Journalist and Former Parliamentary Reporter
• Susana Rogeiro Nina
  Lusófona University - CUL

Moderation:

• Sara Pina
  Lusófona University - CUL

12h15 - 13h00 - Behind the Interview
Agostinho da Silva Auditorium

• Bruno Andrade
  Journalist/Sports Commentator

14h30 - 16h00 - Workshops

10h00 - 12h30
Agostinho da Silva Auditorium

Trends and Marketing Strategies for the Fashion Sector

• Ana Duarte
  Founder and Designer of the DuarteHajime Brand

Coolhunting and the Influence of Trends in the Fashion Market

• Luís Sanchez
  Co-founder and Creative Director of the Storytailors Brand
• Mirvana Andreis
  Stylist, Consultant, and Lecturer

Building a Visual Identity and Personal Influence in Fashion Communication

• Quimbé
  Actor, Dubbing Artist, Presenter, Director, and Entertainer

Moderation:

• Mónica Lopes
  Lusófona University - CUL

14h30 - 16h00 - TikToker, YouTuber, Influencer
Agostinho da Silva Auditorium

• Diogo Noel
• João Rodrigues
• Leonor Filipa
• Frederico Felicidade
• Miriam Aschenberger

Moderation:

• Arthur Sarcinelli
  Universidade Lusófona - CUL

16h15 - 17h45 - Workshop

10h00 - 12h30 - Radio as a Community Integration Element
Agostinho da Silva Auditorium

• Rita Grácio
  Universidade Lusófona - CUL
• Luis Cláudio Ribeiro
  Universidade Lusófona - CUL
• Ruben Martins
  Público Newspaper
• Madalena Oliveira
  University of Minho
• Miguel Midões
  Viseu Polytechnic Institute

Moderation:

• Jorge Bruno
  Universidade Lusófona - CUL

13h00 - 14h00 - Flashmob

15h00 - 17h00 - Influence and Transformation in Digital Communication: The Role of Media and Influencers in Contemporary Society
Agostinho da Silva Auditorium

• Cristina Ferreira
  TVI Presenter, Entrepreneur

Moderation:

• Flávio Furtado
  ULusófona Alumni, TVI Presenter and Commentator, Entrepreneur

10h00 - 11h30 - Artificial Intelligence Applied to Marketing
Agostinho da Silva Auditorium

• Flor Kong
  Lead Gen Specialist, Nestlé Portugal
• Marlene Gaspar
  General Director of LLYC Portugal

Moderation:

• Marta Lopes
  Universidade Lusófona - CUL
• Fernando Angelino
  Universidade Lusófona - CUL

11h30 - 13h00 - Influencer Marketing: The Importance of Micro-Influencers
Agostinho da Silva Auditorium

• Daniela Teixeira
  Content Creator and Campaign Manager
• Luana Alexandrino Gouveia
  Press Officer, Content Creator, Social Media Manager.

Moderation:

• Célia Fonseca
  Universidade Lusófona - CUL

14h30 - 16h30 - Workshops

Guest Speakers

Marco Caneira

Flávio Furtado

Quimbé

Cristina Ferreira

Bruno Andrade

Manuel de Almeida Damásio

Lara Santos

Luís Vidigal

Paulo Martins

Leonor Filipa

Diogo Noel

Fernando Angelino

Mirvana Andreis

Carla Martins

Ana Luísa Rodrigues

Anna Coutinho

Ilo Aguiar

Luís Cláudio Ribeiro

Miriam Aschenberger

José Pacheco Pereira

Ana Figueiras

Maria Teresa Carmo

Rúben Martins

José Bragança de Miranda

Flor Kong

Luís Sanchez

Carla Baptista

Daniela Teixeira

Jorge Bruno

Patrícia Franco

Luana Gouveia

Sara Pina

João Rodrigues

Marlene Gaspar

Mário Fernando

Ana Duarte

Marta Lopes

André Lourenço

Miguel Midões

Rita Grácio

António Duarte

Sónia Lamy

Carla Cardoso

Liliana Marques

Susana Barros

Susana Rogeiro Nina

José Paz Ferreira

Marianela Valverde

Madalena Oliveira

Mónica Lopes

Ana Rodrigues

Ana Maria Duarte

Frederico Felicidade