Webinar Agents of change and influential figures in education through social networks
Taking place under the COMSUS project - "Development of sustainable communications of higher education institutions on social media".
Speaker
Tânia Areias (Founder of @KiesingHumanBrands. Specialist in Marketing and Branding Strategy for Sustainable and Inclusive brands.)
Program
- The era of Content - How we create and consume content
- From Content to Influence – Transforming learning models
- Best practices – Sustainability
- Inspiration for action - Power to your Knowledge
- Q&A
The Lusófona University within the scope of the COMSUS Project organizes it on September 29th, at 4:00 p.m. , an online event with the theme "Agents of change and influential figures in education through social media".
Understand the impact of social networks as channels of influence and promotion to society. change.
The event features the participation of Tânia Areias (Founder of @KiesingHumanBrands. Specialist in Marketing and Branding Strategy for Sustainable and Inclusive brands.)
Registration free. Reserve your place.
The objective of the COMSUS Project is to: strengthen the capabilities of Higher Education Institutions in promoting the creation of a resilient, inclusive and sustainable society via sustainable communications. The project focuses on the relationship between the media and communication in the environmental, social and economic dimensions of sustainability. The European Climate Pact (2020) and the Skills Pact (2022) promote and call on organizations, educational bodies and public authorities to help people prepare for climate change. if and how to get a job in the green economy. In response to EU calls, the COMSUS Project partnership decided to join the EU. implementation of green initiatives through educational tools in the higher education sector.
The project is underway. Oriented towards the European Skills Agenda (2020). We support Higher Education Institutions to develop more and better sustainable communication skills on social media and use them to:
- Strengthen sustainable competitiveness, as established in the European Green Deal
- Ensure social justice by putting into practice the first principle of the European Pillar of Social Rights
- Build resilience to respond to crises, building on lessons from the COVID-19 pandemic.
Other Sessions
- How to build a personal brand and promote values on social media?
- Perceptions of brand image during the crisis: Brazil versus Portugal in COVID-19
