Webinar LinkedIn: Content Marketing Is King – How to Convert a Lead into a Customer?
Discover the best strategies to turn leads into customers with Pedro Orosa, a specialist in LinkedIn Marketing Solutions
Sustainable Development Goals (SDG)
Lusófona University - Lisbon University Centre is hosting an online session focused on LinkedIn and the importance of content marketing in converting leads into customers.
The event features Pedro Orosa, Digital Account Manager at LinkedIn Marketing Solutions | Impresa, who holds a degree in Multimedia Product Development from the University of Aveiro and a postgraduate qualification in Digital Marketing from the University of Minho. A specialist in SEO, digital campaign management, and conversion analysis, the speaker will discuss strategies to enhance digital presence and optimise LinkedIn campaigns.
Programme
- The importance of content marketing on LinkedIn
- Strategies for optimising and managing digital campaigns
- Data analysis and maximising lead conversion
- Interactive session with a Q&A segment
The event will take place online on 25 March 2025, from 18:00 to 19:00. Participation is free but requires prior registration. Registered participants who attend the session will receive an Open Badge Factory certificate.
