Webinar Perceptions of brand image during the crisis: Brazil versus Portugal in COVID-19

The Lusófona University within the scope of the COMSUS Project organizes it on October 4th, at 4:00 p.m. , an online event with the theme " Perceptions of brand image during the crisis: Brazil versus Portugal in COVID-19".

During a crisis, such as COVID-19, the image and perception of a brand can be changed in the eyes of the consumer. Join us in this webinar and reflect on the points of view of different countries (Portugal and Brazil).

With the participation of Lara Santos (Marketing and Strategy Teacher).

Free registration. Reserve your place.

The objective of the COMSUS Project is to: strengthen the capabilities of Higher Education Institutions in promoting the creation of a resilient, inclusive and sustainable society via sustainable communications. The project focuses on the relationship between the media and communication in the environmental, social and economic dimensions of sustainability. The European Climate Pact (2020) and the Skills Pact (2022) promote and call on organizations, educational bodies and public authorities to help people prepare for climate change. if and how to get a job in the green economy. In response to EU calls, the COMSUS Project partnership decided to join the EU. implementation of green initiatives through educational tools in the higher education sector.

The project is underway. Oriented towards the European Skills Agenda (2020). We support Higher Education Institutions to develop more and better sustainable communication skills on social media and use them to:

• Strengthen sustainable competitiveness, as established in the European Green Deal
• Ensure social justice by putting into practice the first principle of the European Pillar of Social Rights
• Build resilience to respond to crises, building on lessons from the COVID-19 pandemic.

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