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Presentation
Presentation
We seek for students to understand, assimilate and practice the event management and marketing process, from conceptualization, planning and feasibility analysis to event execution and post-event evaluation. With an essentially practical nature, either by inviting several guest speakers or by proposing to hold an event or participate in a city event.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP1652-24195
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Event organization program Introduction to event management and classification typologies Event planning and management Strategic and operational event management Event communication: Internal and external communication Suppliers, operations and logistics; Audiovisual planning and catering Managing and leading teams: the human factor Inclusive events Virtual and hybrid events
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Objectives
Objectives
To Understand the event management and marketing process from conceptualization, planning and feasibility analysis to event execution and post-event evaluation To Understand the different types of events Identify the various stakeholders involved in events Identify the potential impacts of events, including economic, social, cultural and environmental impacts Identify the importance of marketing communication for different types of events and the importance of partnerships Create an action plan for an event,
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Teaching methodologies
Teaching methodologies
we will promote collaboration between students, encouraging the discussion of ideas, group work and joint projects to stimulate collaborative learning and the exchange of knowledge. We will use case studies in which students can explore realistic scenarios, make decisions, and see the consequences of their choices. We will organize visits to companies or practical activities that allow students to apply event management concepts in a real context, promoting a deeper understanding of the concepts studied.
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References
References
Isidoro, Margarida et al (2023) Manual de Organização e Gestão de Eventos, Edições Sílabo. Monteiro, Anabela et al (2022) Gestão de Pessoas no Lazer e na Animação Turistica & Eventos, Editora D'ideias. Portugal, J. P., Caetano, J., & Portugal, M. N. (2021).Gestão de eventos. Almedina.
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação escrita
janeiro
25%
Proposta de desenvolvimento de um evento
janeiro
40%
Caso prático de participação num evento
outubro
35%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobility
Mobility
No
