Class Communication Models and Theories

- To introduce the epistemological field of communication sciences and provide an overview of communication theories developed over the XXth century; - To convey the importance of the city, its architectural elements, its transports and media as a communicative phenomenon structuring our daily experience; - To identify and characterize the techniques of the body and media representations, that contributes to the transformation of appearance, gesture and consumption in today's world; - To acknowledge the material characteristics of media both in their advertising and informational dimensions and to study their impact on everyday life; - To approach the social and cultural dynamics of inclusion-exclusion and dominance-periphery in media coverage;

Not applicable

I.   From communication to its models: theoretical views and historical retrospective II.    The city as a social laboratory III.    The body and the everyday gestures IV.    Media, culture and consumption V.    Hegemonies, global order and cultural imperialism VI.    Minorities, subcultures and resistance policies

Presentation and discussion of the programmed subjects, based on selected texts and case studies that illustrate the topics under discussion. Continuous assessment in accordance with the Lusófona University Pedagogical Regulations. In addition, an active methodology will be promoted, on the one hand, placing the student at the center of the learning process, while the Professor assumes, idem, a mediating role and, on the other, a heuristic approach. This methodology seeks to unite technology and education, since the virtual world plays an important role in student development, helping with activities and dynamics outside the classroom (studies, exercises and research). This promotes autonomous learning of the content. Examples: i) pre-readings and presentations in class, in order to complement the content presented by the teachers; ii) development of practical work with theoretical reflection, such as a video essay and submission of a report reflecting upon the whole process.

Benjamin, W. (2012). A Obra de Arte na Era da sua Reprodutibilidade Técnica in Sobre Arte, Técnica, Linguagem e Política. Lisboa: Relógio d¿Água. Bourdieu, P. (1997). Sobre a Televisão. Lisboa: Celta. Goffman, E. (1993). A apresentação do eu na vida de todos os dias. Lisboa: Relógio d¿Água. Morin, E (1997) - Cultura de Massa no Século XX - O Espírito do Tempo - Vol 1. Rio de Janeiro: Forense Universitária. Wolf, M. (1999) Teorias da Comunicação. 5ª Edião. Editorial Presença. Lisboa.