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Presentation
Presentation
In a context of profound transformation of the dynamics of Cinema and Audiovisual distribution and exhibition, it is essential to provide students with skills that allow them to define appropriate promotion and distribution strategies depending on the nature and objectives of each project.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT160-24628
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
The centrality of Distribution: research of Production, Distribution and Consumption contexts and its agents Value Chain; Marketing Mix, Segmentation, Targeting and Positioning. Distribution Types: Majors and Independents; Theatrical and Non-Theatrical; Home Video; Digital Distribution: SVOD; FVOD; AVOD... Development and Promotion Instruments: Synopsis; Note of Intentions; Character Description; Poster; Pitch Deck Teaser, Trailer; Press-Release; Press Conference; Press Junket; EPK Decision Makers, Financiers; Prod Rep; Executive Producers; Press Agents Festivals and Markets: differences, strategies and articulations. Distribution and Internationalization: the central role of Sales Agents Monetization Strategies and Business Structures Ancillary Rights & Revenues: merchandising, video games, hotels, pay-per-view; Trains, Boats and airlines Digital Marketing 6.0: Big Data, AI and Data Literacy: create and maintain communities and participation Distribution Plan for short films
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Objectives
Objectives
The UC thus has as objectives: - Introduce the concept of value chain and its importance for the understanding of the process and articulation of creation, financing, production, distribution, exhibition / diffusion (theatrical, Homevideo, cable, streaming; Broadcast). - Describe and discuss the different elements and agents of the value chain, stages of creation, production and distribution of value; - Introduce the concept of platform and different distribution models and its articulation with the upstream financing of a project. - Explore the importance of intellectual property management and definition of monetization models in the ever shifting contexts of a Digital Media, Attention and Experience Economy, AI, and Marketing 6.0
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Teaching methodologies
Teaching methodologies
Through Challenges of Research, prospecting and analysis of real campaigns (of your promotional materials and other development and promotion instruments) understand the different patterns and release scales and the value creation strategies of the various agents, distributors, sales agents, along the value chain. Creat a Pitch Deck and draft a promotion Plan for short film projects in development.
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References
References
Lorenz, David - SHORT FILM DISTRIBUTION: How to market your short film successfully. 3rd ED. Campfire Publications, 2023. ISBN 979-8729183074 Ulin, Jeffrey - The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World,Focal Press, 2019, ISBN 978-0815353362
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Assessment
Assessment
Exemplo:
Descrição
Data limite
Ponderação
Dossiers de Projecto c/ Estratégia de Desenvolvimento / Preparação e Plano Distribuição
Dez 2006
40%
Desafios + Exercício Escrito ( data a definir)
incluindo assiduidade e participação relevante nas aulas
ao longo do semestre
60%
Teste Escrito sobre Aulas Bibliografia e Pesquisas
data a determinar
30%
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Mobility
Mobility
No
