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Class Typography

  • Presentation

    Presentation

    The main goal of the Typography course is to pass on knowledge to the students that will allow them to make autonomous and conscious choices and applications of the multitude of typographic resources that are currently available to graphic designers in the development of graphic and editorial design projects. In order to do so, there’s a conciliation betweenn learning the history of typography, de terms and concepts inherent to the discipline and the development of practical design projects oriented towards the typographic study.

  • Code

    Code

    ULP729-11515
  • Syllabus

    Syllabus

    1. History of typography

    1.1. From to the dawn of the Press

    1.2. From the hand towards the machine: from the Oriental heritage to the invention of Linotype

    1.3. 20th century: type follows History(ies)

    1.4. Digital revolution: type in the 21st century

     

    2. Type

    2.1. Anatomy of type

    2.2. Type classification (VoxATypI and other systems)

    2.3. Type design

    2.4. Application and combination of fonts

     

    3. Text

    3.1. Basic terminology in text editing and treatment

    3.2. Layout composition and analysis

  • Objectives

    Objectives

    The specific goals of the Typography course are: to teach students about the historical background of this discipline; to learn about the existence and differences between different typographic families and fonts; to know about type anatomy and use the proper vocabulary of this area; and to have notions and understand the importance of grids and layouts as well as creating visual hierarchies. This theoretical basis will give the students the essential resources/knowledge so that they can make thoughtful typographic choices in the design of posters, flyers and small publications, books and other graphic and editorial projects (on print and digital), adapting such choices to the nature of each specific project. It will also be taken into account the stimulation and improvement of their visual culture and to deepen the symbolic and metaphorical value inherent to any typographic decision.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    It’s planned the organization of at least one field visit (in previous years the visit was done to the Museum of Press in Porto which is currently closed, so other possible location of interest is being considered) and/or an open class with a special guest who is a type designer or whose graphic work displays an important typographic dimension. Additionally, there will be didactic games where the students have to identify fonts from the observation of the letters’ anatomy and recognize famous brands from seeing just one or two letter of their logos, emphasizing the inseparable role that typography can play in branding.

  • References

    References

    Adams, Sean; Dawson, Peter; Foster, John; Seddon, Tony – Graphic Design Rules: 365 Essential Design Dos & Don’ts. Londres: Francis Lincoln Limited Publishers, 2012.

    Ambrose, Gavin; Harris, Paul — Basics Design 02: Layout. Lausanne: AVA Publishing S.A., 2006.

    Ambrose, Gavin; Harris, Paul — Design Thinking. Lausanne: AVA Publishing AS, 2010.

    Barbosa, Conceição – Manual Prático de Produção Gráfica. Parede: Principia, 2009.

    Caldwell, Cath; Zappaterra, Yoland – Editorial Design: Digital and Print. Londres: Lawrence King Publishing, 2014.

    Errea, Javier – Newspaper Design: Editorial Design from the World’s Best Newsrooms. Berlim: Die Gestalten Verlag, 2018.

    Haslam, Andrew – Book Design. London: Laurence King Publishing, 2006.

    Landa, Robin – Advertising by Design: Generating and Designing Creative Ideas Across Media. Londres: Wiley, 2021.

    Rodriguez, Miri – Brand Storytelling. Londres: Kogan Page, 2020.

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