Class Communication Design III

  • Presentation


    Ability to plan and structure the different phases of a design project.
    Establish regular research methods to increase knowledge of the student and optimize his work process.

    Structuring visual elements and texts using grids.

    Organize information through infographics: establish visual hierarchies through typography; use and combine different graphic elements; transform complex information into a functional and attractive infographic. Evaluate the effectiveness of the Information Visualization.

    Ability to present and discuss ideas and options in a project.
    Development of argumentative and critical skills in relation to their work and the work of their peers.

  • Code


  • Syllabus


    Characterisation of the different phases essential to the development of a design project; awareness of the need for technical mastery in order to respond to the demands of each project.

    Research as a continuous process of individual enrichment.

    The use of modular and alternative grids as the basis of a design project.

    Infographics and information design: Charts, maps and diagrams. How to transform complex information into a functional and attractive infographic.

    Editorial design based on the construction of modular grills.

  • Objectives


    The goal of this course is that students will be able to:

    • Apply design methodology as an important tool for design projects

    • Use and combine different graphic elements to organize simple or complex information in a perceptible and attractive way.

    • Use grids as the basis for building a graphic project.

    • Use the most appropriate tools for an assertive response to design projects, building solid concepts and well-founded

    • Develop argumentative and critical skills.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Lectures will be held to present the topics using audiovisual resources. Students will be provided with examples of projects developed within the scope of the subjects taught, as well as appropriate bibliography. Practical exercises on those contents will be done.

    Continuous Assessment will include the following elements:
    _ Exercises following each programme content.
    _ Practical projects simulating the reality of the market (with oral presentation in class)

    A nonattendance greater than 30% of the total teaching hours implies disapproval in the chair (not applicable for working students).
    Given the nature of this course, attendance at continuous assessment is mandatory. If the student misses more than 30% of the lessons and does not attend the continuous assessment sessions, he/she will not be able to take the exam.


  • References


    Caldwell, C., & Zappaterra, Y. (2014). Design Editorial: Jornais e revistas / Media impressa e digital. São Paulo: Gustavo Gili.

    Hunt, Jamer e Davis, Meredith (2017). Visual Communication Design. Bloomsbury Publishing

    Hollins, Richard (2010). Design Gráfico: uma história concisa. São Paulo: Martins Fontes.

    Krum, R. (2013). Cool Infographics: Effective Communication with Data Visualization and Design. Ed. John Wiley & Sons

    Lupton, E. (2011). Graphic Design Thinking: Beyond Brainstorming. New York: Princeton Architectural Press.

    Lupton, Ellen (2004). Thinking With Type. Princeton Architectural Press.

    Lupton, Ellen (2010). Intuição, Ação e Criação. Graphic Design Thinking. Gustavo Gili

    Lupton, E. (2014). Type on Screen: A Critical Guide for Designers, Writers, Developers, & Students. New York: Princeton Architectural Press

    Muller-Brockmann, J. (2008). Grid Systems in Graphic Design: A Handbook for Graphic Artists. Niggli Verlag

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