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Presentation
Presentation
The Media Culture course unit analyses the role of the media in shaping and circulating discourses, identities and cultural practices within the contemporary Portuguese-speaking world. Through an interdisciplinary approach, it explores how the media influence language, culture and knowledge production, encouraging critical reflection on information, representation and digital communication. This course unit develops skills in critical analysis, media literacy and the interpretation of cultural and media content, preparing students to understand the challenges of communication in contemporary society and to work in cultural, educational and professional contexts related to the media and the Portuguese language.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Optional | Português
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Code
Code
ULHT7130-27222
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
The importance of sociology for the study of the media Main theories and schools about communication Media organizations, professions and practices Media products / content, representations and power Media audiences, consumption and uses The toxic role of communication: fake news, computational propaganda, campaigns and content promoting extremist ideologies The critical role of communication: alternative media, alternative narratives to extremism, communication for development.
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Objectives
Objectives
Show a general understanding of the relationship between media studies and the rest of the social sciences. Historically contextualize sociological concern with the media. Present some of the main contemporary issues about the media, as well as the criticisms they raise. Show the importance of the media for the political life of societies. Consider the political economy of the media, and the role of capitalism in contemporary media conditions. Consider alternative approaches to mainstream media production and their role in network society.
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Teaching methodologies
Teaching methodologies
Not applicable.
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References
References
Burgess, J., Marwick A. & Poell, T. (2018). The SAGE Handbook of Social Media. SAGE Publications. Deuze, M. (2019). Making Media: Production, Practices and Professions. Making Media. Grayling, A.W. & Rosenberg, L. (2024). Our Next Reality: How the AI-Powered Metaverse Will Reshape the World. Nicholas Brealey Publishing. Hesmondhalgh, D. (2019). The Cultural Industries, 4th edition. The Cultural Industries, 4th Edition. McQuail D. & Deuze M. (2020). McQuail?s Media and Mass Communication Theory (7th edition). SAGE Publications.
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
30%
Portfolio
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobility
Mobility
No
