Class Communication Design

This class has a theoretical-practical approach to visual communication design. Students will learn to think of communication products for a specific audience using visual communication elements and principles. Students will also be aware of the importance of typography in creating communication objects and the importance of identity to brand communication.

Not applicable

I. Introduction to Design Methods (Design Thinking and User-Centered Design); II. The role of the designer in the different media; III. Introduction to the elements and principles of visual communication; IV. The importance of typography in visual communication; V. Visual identity of a trademark and its application on different media.

In conjunction with the Introduction to Digital Imaging course, the Communication Design course is based on experiential learning.  Students are offered two practical assignments shared between the two curricular units, which encourage them not only to put the taught materials into practice but also to carry out autonomous research on the topics they choose as a response to the two exercises. In this way, through group or individual work, each student can develop skills under the guidance of the lecturers. 

Ambrose, G., & Harris, P. (2009). The Fundamentals of Graphic Design. AVA Publishing.  Bonnici, P. (1999). Visual language. The hidden medium of communication. (First). Roto Vision SA. Cullen, K. (2007). Layout Workbook: A Real-World Guide to Building Pages in Graphic Design. Frascara, J. (2004). Communication Design, Principles, Methods and Practice. Allworth Press. Lieberman, J. B. (1978). Type and Typefaces. Myriade Press.  Lupton, E. (2010). Thinking with type: a critical guide for designers, writters, editors & students (2nd ed.). New York: Princeton Architectural Press. Samara, T. (2007). Design Elements: A Graphic Style Manual. Rockport Publishers, Inc. Tondreau, B. (2009). Layout essentials: 100 design principles for using grids (First Edit). Singapore: Rockport Publishers, Inc. White, A. (2011). The Elements of Graphic Design (Second Edi). New York: Allworth Press. Wheeler, A. (2013). Designing Brand Identity (First). New Jersey: Wiley.