Class Sound Aesthetics

Objective of the curricular unit:

• Basic concepts about Sound Aesthetics and the role of Sound Design in sound narrative. The steps and techniques involved in its production. The conceptual and technical process of creating and organizing sound elements for different events, cinema, video and multimedia.
• The curricular unit is organized around modules based on the theoretical acquisition of aesthetic concepts of sound and the acquisition of practical knowledge in the universe of Sound Design.

Specific objectives:

• Understanding the fundamental characteristics of Art and Sound Expressivity;
• Technical and creative analysis of work carried out by Sound Design professionals;
• Development of Sound Design projects, taking into account all their phases;
• Ability to integrate specific sound work in all advertising and television contexts.

1. Perception, Emotion and Aesthetics
2. Aesthetic Sound Concepts in Advertising, Cinema, Television and Multimedia
3. Introduction to the Study of Sound
4. Sound Design Theory
5. Basic Concepts of Neuroaesthetics

The discipline is theoretical/practical, alternating between expository, demonstrative and participatory methods. Classes reflect the combination of expository and active methodology. The teacher uses the expository component to contextualize the concepts, methodologies and specific processes of audiovisual production and uses the presentation of practical cases to illustrate the concepts, opening the topic to debate with students.

Assessment is continuous based on the performance demonstrated by the student throughout the UC and through final analysis (essay) and practical work (project).

15% - Continuous assessment of attendance and participation in classes.

40% - Written essay – final assessment test.

45% - Practical exercise - Final project

Attendance in at least 75% of classes is mandatory. Failure to comply with this item will result in failure due to absences.

AMENT, Vanessa (2009), The Foley Grail: The Art of Performing Sound for Film, Games, and Animation, Oxford, Focal Press.

BRONNER, KAI E HIRT, RAINER (2009) - Audio Branding - Brand, Sound and Communication, Nomos
CANCELLARO, Joseph (2006), Exploring Sound Design for Interactive Media, sl, Thomas Delmar Learning.
FARNELL, Andy (2010), Designing Sound, Cambridge, Massachusetts, MIT Press.
GIBBS, Tony (2007), The Fundamentals of Sonic Art and Sound Design, Laussane, AVA Publishing SA.
GOTTLIEB, Gary, (2007), Shaping Sound in the Studio and Beyond: audio aesthetics and technology, Boston, Thompson Course Technology.

JACKSON, DANIEL M. (2004) - Sonic Branding - An Introduction, Palgrave Macmillan
LANGFORD, SIMON (2013) - Digital Audio Editing - Correcting and Enhacing Audio in ProTools, Logic Pro, Cubase e Studio One, Focal Press

MINSKY, LAWRENCE E FAHEY, COLLEEN (2017) - Audio Branding - Using Sound To Build Your Brand, Koogan Page