Teacher
João Miguel Oliveira Cotrim

Resume

João Miguel Oliveira Cotrim, PhD, is a global academic, senior researcher, and published author with an international teaching and research profile across leading universities in Mexico and Europe. His work focuses on Responsible Innovation, Ethical Artificial Intelligence, Digital Trust, and Conscious Business, combining strong scientific rigour with clear societal and ethical impact. He is currently a Senior Research Associate at Universidad Anáhuac México, one of Latin America’s leading Catholic and AACSB-accredited universities, where he contributes to international scientific production, collaborative research projects, and high-impact publication agendas. In February 2025, he was promoted to Professor Investigador (Full Professor equivalent) at Universidad Anáhuac México — the highest academic rank in the Anglo-Saxon system — combining teaching and advanced research within the School of Business and Economics. Following this appointment, he transitioned to a Senior Research Associate role in order to pursue a more international, research-intensive academic agenda. In parallel, he is an Affiliated Researcher (Profesor Adscrito) and full member of the Impactful Entrepreneurship and Innovation Research Group at EGADE Business School, Tecnológico de Monterrey — one of Latin America’s leading business schools, consistently ranked #1 in Mexico and the region in the QS Global MBA and Business Master’s Rankings — reflecting sustained academic recognition and integration within a competitive research environment. His teaching excellence has been consistently recognised through student evaluations ranging between 95% and 100%. His academic trajectory reflects a sustained commitment to high-quality research, ethical leadership, and responsible innovation. João holds a PhD in Management (ISCTE Business School, Portugal), an MBA (University of Wales / Robert Kennedy College, Switzerland), and Master’s degrees in International Relations and Media & Cultural Analysis. His current research pipeline (2026–2028) includes Q1 journal articles, international co-authorships, and book projects, including Negocios que Inspiran – CheckMate al Viejo Modelo de Empresa (Tirant lo Blanch, 2025) and Horizontal Society (forthcoming, with Dr. Djamchid Assadi). He is also an applicant for the Marie Sklodowska-Curie Postdoctoral Fellowship (PF), focusing on Ethical AI, emotional well-being, and responsible digital innovation.

Graus

• Licenciatura
  Relações Internacionais, especialização em Relações Culturais Internacionais
• Mestrado
  M.A. Degree in Media & Cultural Analysis
• Mestrado
  Relações Internacionais, especialização em Internacionalização Empresarial
• Doutoramento
  PhD in Management
• Mestrado
  Masters in Business Administration (MBA)
• Curso de Especialização Tecnológica
  Comunicação de Marketing, Publicidade e Relações Públicas, com especialização em Lobbying
• Outros
  High School Diploma

Publicações

Artigo em revista (magazine)

• 2015-05-20, Twitter - Existe um futuro no mercado de capitais? Decisao acertada ou estrategia equivocada?, Executive Digest
• 2013-12-01, Fusão Vodafone/Verizon: acordo promissor ou apenas de alto risco?, Executive Digest

Artigo em revista

• 2026-02-28, From Dehumanization to Rehumanization - Unveiling the Transformative Potential of AI and Generative AI, Journal of Macromarketing
• 2026-01-01, The Impact of Emotion Recognition Artificial Intelligence (ERAI) on Trust in Sharing Economy (SE) Platforms, Social Sciences & Humanities Open
• 2025-06, Consumer motivations for participation in the sharing economy: A goal-framing perspective, Sustainable Futures
• 2024, Entrepreneurial organisational identity in the Sharing Economy: An identity claims and legitimacy granting approach, International Journal of Business Innovation and Research
• 2020-12-19, Making Sense of the Sharing Economy: A Category Formation Approach, Sustainability
• 2019, Characterizing the Sharing Economy State of the Research: A Systematic Map, Sustainability
• 2017, Sharing economy: the establishment of organizational identity overtime, considering identify claims and legitimacy granting, European Journal of Economics and Business Studies

Tese / Dissertação

• 2021-07-20, Doutoramento, Making sense of the sharing economy: how and why stakeholders grant legitimation
• 2016, Mestrado, Exploring news ways of looking at Leadership A Dissertation on the Fundamental Leadership Qualifications in the Workplace
• 2009, Mestrado, A Marca Portugal
• 2003, Mestrado, Globalization and its Impacts in the Portuguese Society

Livro

• 2025, Negocios que inspiran. Checkmate al viejo modelo de empresa-liderazgo ético. Innovación consciente y sostenibilidad transformadora, Cotrim, João Miguel Oliveira. Autor correspondente: Cotrim, João Miguel Oliveira, Editorial Tirant Lo Blanch
• 2023, Resources and Strategic Partnerships, Cotrim, João Miguel Oliveira, Ação para a Internacionalização (AAPI – Action for Internationalization Association)
• 2020, Bio-Leadership Guide - The 5 Layers Model For The Success In Social Businesses, Cotrim, J.; Freitas, F. A., Brain U Coaching
• 2010, A Marca Portugal, 1, Cotrim, J., Bubok

Capítulo de livro

• 2026, Airbnb's Path to Sustainability: Navigating Profit, Purpose, and Public Accountability in The Sharing Economy, SAGE Business Cases
• 2024, Leadership styles and practices in Portugal, Mapping Global Leadership: Cross-cultural analyses of leadership styles and practices, 2, CCBS-Press and the Amsterdam University of Applied Sciences (AUAS)
• 2019, Analisando a Economia Compartilhada: a sua Origem, Alcance, Repercussões no seu Negócio, RH e Sustentabilidade do Planeta, Revista de Governança Corporativa, Compliance e Negócios Sustentáveis, 1, 1, Enlaw Portal de Revistas Jurídicas
• 2017, Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting, Recent Ideas on Economics, Finance and Business, EUSER

Relatório

• 2019, Assessing the Marketability of EO (Earth Observations) 1 Projects – In the ambit of EU's Framework Programme for Research and Innovation – Horizon 2020 and FP7., https://ec.europa.eu/info/departments/research-executive-agency_en
• 2003, The Public Sphere, https://www.researchgate.net/publication/272148236_The_Public_Sphere
• 2003, The Dynamics of Cultural Consumption, https://www.researchgate.net/publication/272148166_The_Dynamics_of_Cultural_Consumption
• 2003, Terrorism, https://www.researchgate.net/publication/272148110_Terrorism_Essay
• 2003, New Communication Age vs. Citizenship, https://www.researchgate.net/publication/272148152_New_Communication_Age_vs_Citizenship
• 2003, Investigation and Analysis Survey - Quantitative Methods, https://www.researchgate.net/publication/272148096_Survey_-_Quantitative_Methods
• 2003, Globalization, https://www.researchgate.net/publication/272148392_Globalization
• 2003, Globalization, Media and Culture - Tensions, https://www.researchgate.net/publication/272148238_Globalization_Media_and_Culture_-_Tensions
• 2003, Global Citizenship, https://www.researchgate.net/publication/272148090_Global_Citizenship
• 2003, Cultural Tastes - Focus Groups Interview, https://www.researchgate.net/publication/272148228_Cultural_Tastes_-_Focus_Groups_Interview
• 2003, Cultural Tastes - Depth Interview, https://www.researchgate.net/publication/272148092_Cultural_Tastes_-_Depth_Interview
• 2003, Aesthetic Criteria - Cultural Tastes - Focus Group Interview, https://www.researchgate.net/publication/272148171_Aesthetic_Criteria_-_Cultural_Tastes_-_Focus_Group_Interview
• 2001, Relações UE- Brasil, https://bibliotecas.utl.pt/cgi-bin/koha/opac-detail.pl?biblionumber=352119

Artigo em conferência

• 2024-06-20, Motivations for Participation in the Sharing Economy: A Goal-Framing Perspective, EURAM 2024 “Fostering Innovation to Address Grand Challenges"
• 2019, Individualism vs. collectivism in a Sharing Economy context: A study on what determines Portuguese consumers’ participation, Proceedings of the 6th International Workshop on the Sharing Economy
• 2017, Sharing Economy: The Establishment of Organizational Identity Overtime, Considering Identify Claims and Legitimacy Granting, ICSS XIII, 13th International Conference on Social Sciences
• 2017, Sharing Economy – Crafting Temporal Identity and Legitimacy Claims as an Emergent Category, Proceedings of the 4th Annual International Conference on Social Sciences
• 2014, Elaborating a Master Model of Leadership - A Paper on the Fundamental Leadership Qualifications in the Workplace, 2nd OFEL International Conference on Governance, Management and Entrepreneurship.

Outra produção

• 2020, Sharing Economy: a powerful tool for a new era of sustainability, Research Series - Circular Conversations