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Presentation
Presentation
This course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format. Main strands of study: typographic elements; vector shapes; sound, time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects, applied to the motiongraphics context. These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT168-7031
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
- Theoretical and practical notions of graphic design applied to the concept of motiongraphics, such as: typography, layout, image types and formats, colour systems, graphic project organisation; - Fundamental drawing techniques, organisation and composition in vector drawing software; - Fundamental notions of digital animation: principles of animation; creation of a script and construction of a storyboard; composition of vector content with a view to its animation; - Organisation, transformation and animation techniques in motion graphics software; - Introduction to Artificial Intelligence tools applied to the process of generating vector content; - Development of a motion graphics spot using the techniques and concepts taught.
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Objectives
Objectives
The main objective of this course unit is the successful execution of motiongraphics digital animation projects. This objective is based on the acquisition of the following competences: - Apply work methodologies applied to the creation of motiongraphics-type digital animations; - Adapting complex images to pictogram language - Adapt complex concepts to short, direct messages; - Developing animated sequences coherent with motiongraphics aesthetics, combining vector drawing and digital animation software; - Use Artificial Intelligence tools to support the process of generating vector content.
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Teaching methodologies
Teaching methodologies
Being a theoretical-practical chair will be used lectures to present the syllabus using audiovisual elements. Practical exercises will be taught using Adobe After Effects animation and image compositing software. The projects will be monitored by the students.
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References
References
Blazer, L. (2015). Animated Storytelling: Simple Steps For Creating Animation and Motion Graphics. Peachpit Press.. Lisa Fridsma, L & Gyncild, B.(2021). Adobe After Effects Classroom in a Book. Adobe Press. Stone, B. & Wahlin, L.. The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice. New York: Routledge, 2018.
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Assessment
Assessment
A avaliação terá em conta os seguintes parâmetros:
1. Ponderações:
- Exercícios: 40% exercício individual de avaliação; - Projeto Final (grupos de 2): 60% da nota;-2. Outros parâmetros:
- O uso de ferramentas de inteligência artificial terá que ser validado junto com o professor/a da disciplina, e o respetivo processo (prompts utilizados, nome das aplicações utilizadas, desenvolvimento da imagem, etc.) estar documentado no dossier de projeto.
- A avaliação individual tem em linha de conta a participação em sala e a participação definida no relatório de autoavaliação;
- A entrega final dos projetos é obrigatória na data estipulada. A falta em mais que uma avaliação intercalar implica a exclusão da avaliação contínua;- As presenças deverão corresponder a 75% das aulas leccionadas. Um número de faltas superior a 25% do total das horas lectivas implica a reprovação na cadeira.
3. Exame de 2a época e Época especial:
Entrega de projeto com as mesmas características e condições do semestre letivo mais teste prático ou oral.
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Mobility
Mobility
No
