Class Digital Image Computing

This course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format.

Main strands of study: typographic elements; vector shapes; sound, time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects, applied to the motiongraphics context.

These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area.

• Theoretical and practical notions of graphic design applied to the concept of motiongraphics, such as: typography, layout, types and formats of images, color systems, project planning;
• Design and composition in vector design software: document, base forms, selection, duplication and replacement techniques, transformation tools, bezier curves, work organization in levels, basic text functions;
• Planning and designing animated sequences based on the transmission of an idea;
• Fundamental notions of digital animation: principles of animation;
• Creating a script and building a storyboard;
• Composition of vector content for animation;
• Application of various techniques in motiongraphics software, such as: effects, animated masks, sound control, scale animation, position and speed;
• Development of animated composition with a strong component of digital elaboration using motiongraphics;

Being a theoretical-practical chair will be used lectures to present the syllabus using audiovisual elements. Practical exercises will be taught using Adobe After Effects animation and image compositing software. The projects will be monitored by the students.

• Blazer, L. (2015). Animated Storytelling: Simple Steps For Creating Animation and Motion Graphics. Peachpit Press..
• Lisa Fridsma, L & Gyncild, B.(2021). Adobe After Effects Classroom in a Book. Adobe Press.
• Stone, B. & Wahlin, L.. The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice. New York: Routledge, 2018.