Class Innovation and Internationalization Strategies

The discipline of internationalization and innovation strategies aims to provide students with a global perspective on the impact of the Strategy on competitiveness (of companies, nations and cities). The main domains of intervention are the global economy, culture, innovation, competitiveness, corporate governance, internationalization and communication in the context of business strategy. All these domains framed in a digital perspective of the economy

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1. Economics 4.0: Digital Economy, Internet of things, Industrial Revolutions 2. The World, Economy and Society: The Globalization of the Economy 3. Corporate Governance. 3. Management: The manager, the company and globalization. The essence of strategy is choice. Corporate Governance. 4. Culture: Cultural Environment, Organizational Structures of Companies, Specialization and competition, Exchange Networks 5. The role of innovation: Science, Technology and Innovation. New Technology Systems, Invention - Risk - Entrepreneur, Financing innovation 6. Economic Cycles: The 3 vacancies of Tofler, Market strength & innovation 7. Competitiveness: Competitiveness in the century. XXI, Technology base of a company 8. Internationalization: Technology transfer media / channels, Evolution of the internationalization strategy 9. Partnerships: Acquisitions, mergers and strategic partnerships. International Investment Business Strategies 10. Business Communication

Expositive method to present the theoretical contents interspersed with examples of application in business practice of the subjects taught. Two evaluation tests each with a weight of 50% in the final evaluation.

Carvalho, Rui Moreira - Deveres da Corporate Governance. Lisboa: Lidel, 2022. Carvalho, Rui Moreira - Dilema das alianças: defesa do humanismo na era da inteligência artificial. Lisboa: Lidel, 2019. Carvalho, Rui Moreira - Compreender + África, fundamentos para competir no mundo. 2a edição. Lisboa: Temas & Debates, 2010. Carvalho, Rui Moreira - A Força das Coisas: Diário de um futuro lusófono. 2a edição. Lisboa: Lisboa: Bnomics, 2014