Class Transmedia and New Languages

The Curricular Unit, explores Transmedia Storytelling as a methodology for creating and developing narratives distributed across multiple platforms. It examines media convergence, the construction of storyworlds, and strategies for expanding content across film, television, streaming, documentary, podcasts, video games, social media, branded content, and immersive experiences. The practical component combines an individual critical analysis of a transmedia project with the collaborative development of an original transmedia project, applying research, planning, communication, and implementation methodologies used in the audiovisual and creative industries. This process incorporates the critical use of Generative Artificial Intelligence tools, promoting an ethical, transparent, and well-informed approach.

Not applicable

Os conteúdos programáticos foram concebidos para proporcionar uma compreensão integrada dos princípios, metodologias e práticas do Transmedia Storytelling, articulando fundamentos teóricos com o desenvolvimento de competências aplicadas. A unidade curricular aborda a criação de universos narrativos, a convergência dos media, as estratégias de envolvimento das audiências e a distribuição de conteúdos em múltiplas plataformas. A avaliação integra uma componente individual, centrada na análise crítica de um projeto transmedia, e uma componente de grupo dedicada ao desenvolvimento, apresentação e defesa de um projeto transmedia original, permitindo aplicar os conhecimentos adquiridos em contexto próximo da prática profissional. 

Study and discussion of national and international reference case studies, critical analysis of contemporary transmedia projects, and the collaborative development of an original project through Design Thinking, brainstorming, and Project-Based Learning methodologies. Interim pitch presentations, peer feedback sessions, and tutorial supervision foster critical reflection, creativity, problem-solving, and the practical application of knowledge in contexts that closely reflect professional practice.

Bernardo, N. (2014). Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedia Strategy. BeActive Books. Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York University Press. Jenkins, H., Ford, S., & Green, J. (2018). Spreadable Media: Creating Value and Meaning in a Networked Culture. New York University Press. Freeman, M. (2017). Historicising Transmedia Storytelling. Routledge. Phillips, A. (2012). A Creator's Guide to Transmedia Storytelling. McGraw-Hill. Pratten, R. (2022). Getting Started in Transmedia Storytelling (2.ª ed.). McKee, R. (1997). Story. ReganBooks. Landau, N. (2022). The TV Showrunner's Roadmap. Focal Press. Scolari, C. A. (2013). Narrativas Transmedia. Deusto. Mollick, E. (2024). Co-Intelligence: Living and Working with AI. Portfolio.