Class Design Office III

The 'Design Office III' module builds on project development in the field of design, broadening and increasing the complexity of the methodologies and approaches introduced during the first year of the course. It involves carrying out a number of short-term projects from a three-dimensional/spatial perspective of communication design. The process is supported by weekly personalised group supervision, which encourages critical reflection and the continuous development of the work. The module may also include lectures and workshops led by external speakers, contributing to the enrichment of the learning experiences and the research carried out within the context of the proposed project. In this way, this module consolidates a student-centred pedagogical model, based on active, collaborative and experiential learning, preparing students for more autonomous and integrated design practices.

Not applicable

1. Design Strategies based on the Appropriation of three-dimensional objects 1.1 Discovery Listen, observe, contextualize, understand and appropriate / define three-dimensional object(s) that reveal a special formal and symbolic character. Recontextualization of the editorial sense of appropriate objects. 2. Design Strategies based on the design of a new three-dimensional object. 2.2 Creation Non-objective Exploration, Objective Exploration and Finding form/function/meaning. Relationship between form and content Editorial 3. Evaluation of the design of the drawn/projected form/object and its relationship with Editorial content 3.3 Validation Communication, Confrontation and Solution of a new Editorial Object 4.4 Finalization strategic value systemic response

An approach based on integrated design projects is privileged, using the Project-Based Learning (PBL) methodology, which allows students to apply the syllabus content in simulated or real contexts of professional practice. The curricular unit also promotes the practice of design thinking, encouraging the creative resolution of complex problems and the generation of innovative solutions, from initial research to final delivery. By articulating technical, conceptual, and strategic skills, the development of communication design projects with a high degree of complexity is fostered, integrating the various phases of the process - research, ideation, prototyping, implementation, and presentation. This pedagogical approach values autonomy, critical thinking, and teamwork, promoting meaningful learning oriented towards the challenges of the contemporary professional market.

Blauvelt, A., & Lupton, E. (Eds.). (2011). Graphic design: Now in production. Reinfurt, D. (2019). A new program for graphic design. Inventory Press/D.A.P. Kaiser, A., & Stephany, R. (Eds.). (2021). Design of a visual identity and development of its formal language: The basic elements of the identity and the contexts of application are chosen from a set of options defined by the instructors. Design of an identity manual using only analog methods for its production. Spector Books. Pater, R. (2018). The politics of design: A (not so) global design manual for visual communication. BIS Publishers.