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Presentation
Presentation
The Curricular Unit (UC) of Organization and Entreprise's Management is included in the area of management of the Study Cycle (CE) and its primary objective is to transmit and practice some basic knowledges of Management to the students in the area of Organization, Marketing and Project management, namely practicing the elaboration of Strategic and Marketing Plan, Ethics and Social responsability, Patterns definition, Perfomance Evaluation and corrective measures,
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT41-150
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction to Corporate Management
Governance
Ethics and Social Responsability
Performance Evaluation: Patterns and Corrective measures
Project Management
Marketing. Objectives ,Tasks ,Marketing Positioning,Segmentation, Marketing Mix, Stategic Plan and Marketing Plan
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Objectives
Objectives
To deepen students introductory knowledges acquired in the Study Cycle Unity (UC) of Introduction to Engineering and Industrial Management.To acquire a variety of basic knowledges in the areas of Organization and Marketing, namely acquisitiion of competences through the practice of elaboration of Strategic and Marketing Plans; Project Management; Establishement of Patterns, for Performance Evaluation and implementation of corrective measures, as well Ethics and Social Responsability .
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Teaching methodologies and assessment
Teaching methodologies and assessment
Active learning
At class, students are motivated to learn about specifics topics by investigating, thinking and discussing. Writing and discussion are valued.
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References
References
- Teixeira,S., Gestão das Organizações, 3ª edição, Lisboa: Escolar Editora, 2013, Livro, ISBN978-972-592-407-5
- Rao Vallabheneni, S., Corporate Managemen. Governance and Ethics best Practices, USA,Editora: Wiley, 2008
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Office Hours
Office Hours
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Mobility
Mobility
No
