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Class Digital Technologies Applied to Tourism

  • Presentation

    Presentation

    Digital transformation has been redefining the tourism sector in recent times and at an increasingly accelerated rate, changing practices, processes and business models, as well as the expectations and behaviors of tourists. The mastery of digital technologies has become an imperative for the competitiveness of tourism organizations, regardless of their size or area of operation. The course unit of Digital Technologies Applied to Tourism (DTAT) aims to provide students with a solid understanding of the main digital tools, systems and applications used in the tourism sector. The DTAT course focuses on the practical application of digital solutions, from productivity and collaboration tools, to integrated management systems (ERPs) and vertical applications developed for the tourism sector.
  • Code

    Code

    ULHT225-13750
  • Syllabus

    Syllabus

    Introduction to digital technologies in tourism Digital productivity tools Information systems for tourism ERPs in the tourism sector Vertical applications for tourism Trends and digital innovation in tourism Hands-on project and presentation
  • Objectives

    Objectives

    It is intended that, at the end of the semester, students will be able to identify and use the most relevant technologies for different tourism contexts, recognizing the impact of digitalization on operational efficiency, innovation and customer experience. Emerging trends such as artificial intelligence, big data, virtual and augmented reality will also be addressed, preparing future professionals for the challenges and opportunities of a sector in constant evolution. The main goals are: Understand the importance of digital technologies in the tourism sector and their evolution; Use digital productivity and collaboration tools in real situations; Identify and describe information systems and vertical applications relevant to the tourism sector; Analyze trends and the impact of technological innovation on tourism; Apply knowledge in practical projects, promoting teamwork and communication.
  • Teaching methodologies

    Teaching methodologies

    Theoretical-practical classes for the exposition of concepts Project-based learning Case studies Collaborative work Practical classes in the laboratory Simulations and Role-play Seminars with professionals in the sector Self-assessment and peer evaluation
  • References

    References

      Ribeiro, R., Veiga, P. (2022). Transformação Digital: os desafios,  o pensar e o fazer. Edições Almedina Buhalis, D., & Leung, R. (2018). Smart hospitality – Interconnectivity and interoperability towards an ecosystem. International Journal of Hospitality Management, 71, 41-50. Sigala, M., & Gretzel, U. (Eds.). (2018). Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases. Routledge. Buhalis, D. (Ed.). (2023). Technology Strategies for Tourism. Goodfellow Publishers. Tussyadiah, I., & Inversini, A. (Eds.). (2022). Information and Communication Technologies in Tourism 2022. Springer. Mariani, M., & Baggio, R. (2021). Big Data and Analytics in Tourism and Hospitality: Opportunities and Challenges. Routledge. Egger, R., Gula, I., & Walcher, D. (Eds.). (2020). Open Tourism: Open Innovation, Crowdsourcing and Co-creation Challenging the Tourism Industry. Springer.
  • Assessment

    Assessment

    Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste teórico-prático (Individual)

    a definir

    30%

    Teste teórico-prático (Individual)

    a definir

    30%

    Assiduidade e participação

    não se aplica

    10%

    Frequência Final a definir 30%

     

     

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