Class Tourism-related Businesses Management and Financial Analysis

The course "Financial Management and Analysis of Tourism Companies" aims to provide students with essential knowledge to understand the financial principles applied to the tourism sector. Through a theoretical-practical approach, students will learn to manage the finances of tourism-related businesses, enabling them to:

- Understand the fundamental concepts of financial management and their applications in the context of tourism companies.
- Analyze and interpret financial statements to evaluate the financial health of companies in the tourism sector.
- Identify and analyze specific financial risk indicators faced by tourism companies.
- Integrate financial information to effectively communicate the financial situation, profitability, and sustainability of tourism companies to different stakeholders.
- Develop strategic financial decision-making skills to address challenges in the tourism market.

1. Introduction to Financial Management of Tourism Companies
2. Structure and Analysis of Financial Statements in the Tourism Sector
3. Cost and Budget Management in Tourism Companies
4. Sources of Financing and Investment in Tourism
5. Analysis of Financial Health of Companies
6. Competitive Analysis
7. Financial Planning and Strategic Decision Making in the Tourism Sector

1. Real Business Simulations with Actual Data: Students will have the opportunity to use publicly available sector-specific data from the Banco de Portugal website to develop real case studies for competitive analysis in tourism companies.

2. Utilization of Digital Tools: The incorporation of digital tools such as Microsoft Excel and Power BI will be integrated into activities for financial information analysis and reporting. Students will learn to analyze and interpret financial data using Excel to conduct more detailed analyses. Additionally, Power BI will be used for creating interactive and visually appealing reports.

3. Project-Based Learning: Group projects will be developed throughout the course, involving the practical application of financial concepts in real-world scenarios within the tourism sector.

4. Multimedia Resources: Video resources will be provided to further enhance the understanding of financial concepts and the use of digital tools.

• Teixeira N., Silva Ribeiro J., Santos M., PEDRO P. (2021), "O Valor e a Sustentabilidade Financeira", Edições Sílabo

•  Fialho, Ana, et al. "A contabilidade e a informação económica e financeira." (2019)

• Vieira, Isa da Silva. O desempenho económico-financeiro dos hotéis face à evolução do turismo em Portugal. Diss. 2020.

• Lopes, Carlos Barros, and Vânia Costa. "Os impactos dos fundos comunitários Europeus no desenvolvimento do turismo." Revista Turismo & Desenvolvimento 36.1 (2021): 301-312.

• Almeida, Rute Isabel Pedro. Análise económico financeira em estabelecimentos termais portugueses. Diss. Instituto Politecnico de Leiria (Portugal), 2021.