Class Sustainability and Innovation

The curricular unit Sustainability and Innovation aims to equip students with the ability to understand and apply innovative concepts in journalism and digital communication, fostering a critical perspective on media sustainability and the evolution of contemporary narratives. The course examines current challenges within information ecosystems, exploring emerging models of production and distribution shaped by technological transformation and fragmented audiences. It addresses strategies for resource optimization, audience analysis, sector trends, and the impact of digital platforms on the creation, circulation, and consumption of content. By integrating analytical and practical approaches, the unit encourages students to identify opportunities for innovation, promote efficiency in content management, and anticipate future developments in journalism and communication.

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  Module 1 - The Future of Journalism: Trends, Opportunities and Challenges The concept of crossmedia and transmedia Platform integration to expand reach Audiences and the future of media Module 2 - New Narratives Applied to Project Development New narratives applied to project work Introduction to digital storytelling concepts Production of videocasts and podcasts Module 3 - Innovation and Resource Optimization The future of innovation and optimization models Innovative narrative methods, information optimization and resource management New formats and emerging technologies Basic documentary concepts for communication and journalism

The curricular unit adopts the Project Based Learning (PBL) methodology, which integrates different types of knowledge and promotes the development of competencies through the creation of solutions for real¿world problems. This approach is frequently associated with the development of projects directly connected to the programmatic content. By its nature, PBL requires collaboration, active involvement and participation among all stakeholders - students, lecturers, and researchers - fostering autonomous learning, critical thinking and continuous engagement. It also enables systematic monitoring of the learning process and of the skills acquired throughout the project work.

Albizu-Rivas, I., Parratt-Fernández, S., & Mera-Fernández, M. (2024). Artificial Intelligence in Slow Journalism: Journalists' Uses, Perceptions, and Attitudes. Journalism and Media, 5(4). https://doi.org/10.3390/journalmedia5040111 Ioscote, F., Gonçalves, A., & Quadros, C. (2024). Artificial Intelligence in Journalism: A Ten-Year Retrospective of Scientific Articles (2014-2023). Journalism and Media, 5(3). https://doi.org/10.3390/journalmedia5030056 Rodríguez-Vázquez, A.-I., Negreira-Rey, M.-C., & López-García, X. (2024). El Desafío de las Audiencias Como Motor (re)Activo del Cambio Periodístico. Comunicar, Spanish ed., 32(78), 132-143. https://doi.org/10.58262/V32I78.ll Spyridou, P. (Lia), & Ioannou, M. (2025). Exploring AI Amid the Hype: A Critical Reflection Around the Applications and Implications of AI in Journalism. Societies, 15(2). https://doi.org/10.3390/soc1502002