Class Strategy

The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.

Part I: Strategic Analysis

• Chapter 1 - What is the Strategy
• Chapter 2 - Management and Strategic Planning in Organizations
• Chapter 3 - Analysis of the External Environment
• Chapter 4 - Analysis of the Internal Environment

Part II: Strategy Formulation

• Chapter 5 - Business and Functional Strategies
• Chapter 6 - Corporate Strategies
• Chapter 7 - International Strategy

Part III: Strategy Implementation and Control

• Chapter 8 - Strategy Implementation
• Chapter 9 - Organizational Structures
• Chapter 10 - Organizational Culture
• Chapter 11 - Strategy Evaluation and Control
• Chapter 11 - Strategy Management Systems: Balanced Scorecard
   

Use of more active methodologies by involving students in learning processes (debate of case studies, presentation of academic articles, resolution of group work...)

• Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática, 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.
• Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9.