Class Strategy

The Strategic Management course aims to provide students with a solid understanding of the fundamentals, models, and practices of strategic management. It covers internal and external business environment analysis, as well as the formulation, implementation, and control of strategy. In a global context marked by innovation, sustainability, and uncertainty, the course develops critical thinking by combining theory and practice. It integrates the United Nations Sustainable Development Goals (SDGs), encouraging business decisions that promote economic growth (SDG 8), equality (SDG 5), innovation (SDG 9), responsible consumption (SDG 12), and climate action (SDG 13). The methodology includes real case studies, scientific articles, and strategic planning projects, fostering an integrated and sustainable view of management.

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Part I: Strategic Analysis Chapter 1 - What is the Strategy? Chapter 2 - Management and Strategic Planning in Organizations Chapter 3 - Analysis of the External Environment Chapter 4 - Analysis of the Internal Environment Part II: Strategy Formulation Chapter 5 - Business and Functional Strategies Chapter 6 - Corporate Strategies Chapter 7 - International Strategy Part III: Strategy Implementation and Control Chapter 8 - Strategy Implementation Chapter 9 - Organizational Structures Chapter 10 - Organizational Culture Chapter 11 - Strategy Evaluation and Control Chapter 12 - Strategy Management Systems: Balanced Scorecard

The adopted teaching methodology prioritizes an active and participatory approach, combining theoretical exposition with practical and collaborative activities. In addition to lectures, real case studies, critical analysis of scientific articles, and strategic simulations are used to apply concepts to real-world contexts, including challenges related to the Sustainable Development Goals (SDGs). Students play an active role in content preparation, fostering critical thinking and autonomy. Group work and oral presentations develop communication, collaboration, and strategic argumentation skills. These methodologies consolidate knowledge while preparing students to make decisions in dynamic, complex, and increasingly sustainability-driven business environments.

Cardeal, Nuno (2018). Pensamento Estratégico: Antecipar as ondas do futuro, 3ª edição. Lisboa: Universidade Católica Editora. ISBN: 978-972-540-598-7 Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9