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Presentation
Presentation
The discipline aims to introduce students to the foundations, methods, and stages of scientific research applied in the Social Sciences, with a particular focus on the field of Communication and Digital Communication. This course seeks to foster in students the acquisition of skills and techniques necessary for conducting authentic and reliable investigations, as well as the use of specific analytical methods associated with key research methodologies, suitable for both practical market contexts and in-depth academic studies. By the end of this discipline, students will be equipped to select appropriate methodological approaches, carry out precise data collection, rigorously analyze information, and present well-founded results, thereby contributing to the completion of relevant and robust investigations.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 8
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT6354-15415
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction to scientific research and its theoretical and practical foundations. Planning and development of research projects, including the definition of strategies for conducting research. Study of research methods and different methodological approaches. Understanding of the fundamental stages of the research process. Development of skills in the application of data collection techniques. Exploration of digital methods and tools for data collection, analysis, and visualization. Application of statistical and interpretative techniques for data analysis. Interpretation of research findings through the identification of patterns, relationships, and implications. Study of the ethical principles of research and analysis of the limitations and strengths of scientific research. Development of scientific writing skills and effective communication of research findings.
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Objectives
Objectives
Acquire a solid understanding of the concepts, paradigms, methods, and techniques of scientific research in Communication, whether for the development of a master's thesis or for advancing a career in research; Recognize the specificities of key research methods and techniques in the field and know how to employ them appropriately based on the object of analysis and research objectives; Cultivate skills in the development, presentation, and assessment of properly structured scientific reports; Master the search, creation, and organization of bibliographic research through consultation of various sources and databases, including constructing the state-of-the-art and conceptualizing theoretical dialogues among authors; Develop interdisciplinary skills, including critical thinking, creativity, and professional ethics; Enhance the ability to communicate the research findings clearly and concisely, both orally and in writing.
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Teaching methodologies
Teaching methodologies
Problem-Based Learning (PBL). The aim is to engage students in meaningful learning experiences, challenging them to tackle authentic and relevant contemporary problems. Throughout the research process, students are encouraged to apply critical thinking when analysing and solving the problems set. This methodology promotes the development of skills relevant to both academic and professional contexts, helping to enrich their learning journey.
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References
References
Booth, W. C., Colomb, G. G., Williams, J. M., Bizup, J., & Fitzgerald, W. T. (2024). The Craft of Research (5th ed.). University of Chicago Press. Campenhoudt, L. V., Marquet, J., & Quivy, R. (2019). Manual de Investigação em Ciências Sociais. Gradiva. Clark, T., Foster, L., Sloan, L., & Bryman, A. (2021). Bryman's social research methods (6th ed.). Oxford University Press. Creswell, J. W., & Creswell, J. D. (2023). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (7th ed.). SAGE. Flick, U. (2022). An Introduction to Qualitative Research (7th ed.). SAGE. Parija, S. C. & Kate, V. (2017). Writing and publishing a scientific research paper. Springer. Quan-Haase, A., & Sloan, L. (Eds.). (2022). The SAGE handbook of social media research methods. Sage. Yin, R. K. (2017). Case study research and applications: Design and Methods. SAGE Publications.
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Assessment
Assessment
Elementos de avaliação
Ponderação
Exercícios
10%
Trabalho em grupo
40%
Trabalho individual
50%
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Mobility
Mobility
No
