Class Creative Industries and Entrepreneurship

This subject has as its main learn outcome to endow the student with skills that support the commercial viability of a Fashion brand through a positioning adjusted to the creative industries.

1. innovation and entrepreneurship:

a.  What is innovation - radical and incremental;

b.  Creativity as a driver of innovation;

c.  Entrepreneurship as a driver of innovation;

d.  Diffusion and innovation models - (i) linear models: technology push, demand/market need/ (ii) linked models: (iii) interactive model, (iv) chained model and (v) information systems model; 

e.  Rogers' innovation distribution curve;

f.   Analysis of the literature on the topic;

2.  Organizational System of Textile and Apparel Industry (ITV);

a.  The textile and clothing sector (ITV) in Portugal and the profession of industrial fashion designer;

d.  Innovations and entrepreneurship in STV;

e.  Analysis of the literature on the topic.

3.  Development of a theoretical-practical project for the dissemination, creation and sustaining of a Fashion brand developed in Fashion Business subject.

The teaching methodology will consist of a balance between the exposition of theoretical material, discussion of themes, and application towards the elaboration of a practical project.

Reflection on the themes is instigated both in the lecture classes and in the project monitoring classes. 

ANDRIOPOULOS, C. (2001). Determinants of organisational creativity: A literature review. Management Decision, 39(10), 834–841. http://doi.org/10.1108/00251740110402328

GL¿VEANU, V. (2010). New Ideas in Psychology Paradigms in the study of creativity¿: Introducing the perspective of cultural psychology veanu. New Ideas in Psychology, 28(1), 79–93. http://doi.org/10.1016/j.newideapsych.2009.07.007

ROGERS, E. M. (1983). Diffusion of innovations. Newyork Free Press (3rd editio). The Free Press. http://doi.org/citeulike-article-id:126680

VON STAMM, B. (2008). Managing innovation, design and creativity (2^o). Chichester: John Wiley & Sons Ltd.

OECD. (2005). Oslo Manual - Guidelines for Collecting and Interpreting Innovation Data (Vol. Third edit). http://doi.org/10.1787/9789264013100-en

OECD. (2015). Frascati Manual 2015: Guidelines for Collecting and Reporting Data on Research and Experimental Development. http://doi.org/10.1787/9789264239012-en