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Presentation
Presentation
Promoting the management of teams with knowledge in Fashion Design or Fashion Production, to integrate companies whether in the industry or in design, or even consulting/agency for fashion brands, among other professions directly or indirectly associated with various sectors of activity .
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Anual | 8
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT6579-964
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Image Consulting: what is it; what is it for; professional profile; professional exits; How to create programmatic content written about a brand; an idea; an editorial; Editorial/Campaign/Fashion Film - promotion and dissemination tools: where and when to use these formats; Discussion and analysis of the role of fashion in the 21st century, using journalistic/critical/scientific articles; Looks at iconic brands and their role in current fashion;
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Objectives
Objectives
It is intended to provide appropriate training to future professionals, so that they are able to conceive, develop and implement real and complex fashion design and/or fashion production projects, considering different types of clients.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Through the expository-dialogical method, the presentation of the syllabus is privileged, and a space for dialogue with students is created, based on the analysis of practical cases, within which they share their reflections on the topics covered. In classes, group work is also privileged, in order to develop skills, both individual and social. Students who unjustifiably miss 25% of the intermediate assignments will be excluded from continuous assessment and the delivery of assignments that are more than 24 hours late will result in a four-value discount on the grade for that assignment. Works that are more than 24 hours late are not accepted. Students with working status must comply with the assessment times on the stipulated dates. Frequency assessment: assignment 1 (20%) + assignment 2 (30%) + final written assignment (50%).
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References
References
Almeida, Cristina Q.; Alves, Helena; Miguel, Rui. (2011). A Imagem das Marcas Portuguesas de Vestuário. A Moda num Mundo Global. Coordenação: Isabel Cantista, Vida Económica, Editori- al, SA. Barnard, Malcolm. (2003). Moda e Comunicação. Rio de Janeiro, Rocco, Brasil. Barthes, F. (1963). O sistema da Moda. 1981, Ediç¿es 70, Lisboa. Lourenço, J.F. (2006). A Invenção da Modernidade (Sobre Arte, Literatura e Musica) Charles Baudelaire. Clássicos Relógio D’Água, Lisboa. Foucault, M. (1994). Dits et écris 1954-1988. Editora Daniel Defert, François Ewald e Jacques Lagrange, 4 vols. Paris, Gallimard.
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Office Hours
Office Hours
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Mobility
Mobility
No