Class Seminar I

The Seminar UC, to be taught in the 2nd year of the Fashion Design and Production master's, aims to bring students closer to the more practical side of knowledge in the area of ¿¿study. Students are contextualized with professionals in the sector, in several areas, they carry out work to deepen tools that will be useful in their professional future.

Description of contents

Image Consulting: what is it; what is it for; professional profile; professional exits;

How to create programmatic content written about a brand; an idea; an editorial;

Editorial/Campaign/Fashion Film - promotion and dissemination tools: where and when to use these formats;

Discussion and analysis of the role of fashion in the 21st century, using journalistic/critical/scientific articles;

Looks at iconic brands and their role in current fashion;

Methods and techniques used: expository-dialogical method; group discussion techniques. Through the expository-dialogical method, the presentation of the syllabus is privileged, and a space for dialogue with students is created, based on the analysis of practical cases, within which they share their reflections on the topics covered. The evaluation process is continuous, in order to regularly assess the acquisition of these skills. Frequency assessment: assignment 1 (20%) + assignment 2 (30%) + final written assignment (50%). Work evaluation criteria: application of the contents covered (70%); research (20%), presentation (10%). 

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  Barnard, Malcolm. (2003). Moda e Comunicação. Rio de Janeiro, Rocco, Brasil. 
  Barthes, F. (1963). O sistema da Moda. 1981, Ediç¿es 70, Lisboa. 
  Coelho, Tereza; Avillez, Maria Assunção. (1987). A Moda em Portugal nos últimos 30 anos. Edições Rolim. Lisboa. 
  Lipovetsky, Gilles; Serroy, Jean. (2014). O capitalismo estético na era da globalização. Ediç¿es 70, Lisboa. 
  Lipovetsky, Gilles. (1987). O império do Efémero - A moda e o seu destino nas sociedades modernas. D. 
  Quixote, Lisboa.