Class Business, Economic Diplomacy and International Marketing

UC analyzes and explores relevant and dynamic aspects of the international economy, geopolitics and geoeconomics, as well as the new business and technology and innovation ecosystem, international marketing and influence strategies, in an international context marked by significant disruptions in globalization and by increasing risk and complexity factors, which are shaping a new emerging international order.

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Geopolitics, geoeconomics, and international business: fragmentation of globalization, global value chains, risks, and geoeconomic instruments. → Geopolitics and Business Strategic autonomy and regional strategies: European (re)industrialization, critical resources, sustainable integration of global chains. → Strategic Autonomy Economic, technological, and energy diplomacy: trade, investment, AI, digital soft power, sovereignty, and economic security. → Economic Diplomacy Innovation, technology, and sustainability: Industry 4.0, AI, 6G, ESG, digital and green transition, sustainable business models. → Innovation and Sustainability International marketing and global finance: soft power, reputation, social networks, digital currencies, systemic risks, and global financial trends. → Global Marketing and Finance

UC utilizes innovative methodologies that combine active learning, applied analysis, and advanced digital tools. These include: International case studies and simulations of geopolitical and economic scenarios to develop strategic thinking. Problem-based learning (PBL) focused on real-world challenges in business, economic diplomacy, and global innovation. Use of digital data analysis, visualization, and simulation tools to support decision-making in complex contexts. Structured debates about promoting negotiation, influence, and strategic communication skills. Guided research projects, building conceptual frameworks and critically analyzing global trends. Integration of theory and practice, connecting concepts with current cases in geoeconomics, international marketing, and technology.

  Ferreira, M. Portugal (2024), Negócios Internacionais - Ambiente e Competição nos Mercados Globais, Editora Sílabo, Lisboa, ISBN: 9789895613502  Krugman, Paul (2018), International Economics: Theory and Policy, 11th edition, Pearson Education Limited, U. K. ISBN13 9781292214870 Baldwin, R. (2016). The Great Convergence: Information Technology and the New Globalization. Harvard University Press. Zhang, L., & Schimanski, S. (2018). Cadeias globais de valor e países em desenvolvimento. Boletim Internacional, UNCTAD. Santos, D., Ferreira, G. G., & Silva, R. B. M. (2024). Perspectivas e desafios da sustentabilidade na era da Indústria 4.0. Revista Sistemática, 14(7). https://doi.org/10.56238/rcsv14n7-008 Carvalho, A. D. P., Zarelli, P. R., & Dalarosa, B. M. (2024). A relação da Indústria 4.0 com a sustentabilidade: uma revisão. Revista e-TECH, 15(1). https://doi.org/10.18624/etech.v15i1.1197