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Presentation
Presentation
The main goal of the Introduction to Design course is to instruct the students about basic notions of graphic design so that they are able to develop graphic identities and graphic objects (on digital and printed supports) which communicate their projects to an audience, teaching them to create concepts and ideas that can be translated visually
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 7
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP728-1141
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Visual identity applied to film directors 1.1 Analysis of different directors filmographies from a graphic design perspective; 1.2 Brand guidelines books (study and construction); 2. History of typography and TV series 2.1 Typographic analysis and comparision with a cinematic/audiovisual premise; 2.2 History of typography in the 20th and 21st centuries; 2.3 Criteria for typographic choices and decisions. 3. Pressbooks, editorial design and Portuguese cinema. 3.1 Typographic hierarchy and basic text editing; 3.2 Graphic grids applied to print and digital objects; 3.3 Design of a pressbook for a Portuguese film; 4. Opening titles and typography in motion 4.1 Study and analysis of opening titles for films and TV series; 4.2 Visual narratives and visual metaphors; 4.3 Design of opening titles for a Portuguese film.
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Objectives
Objectives
The course of Introduction to Design aims to teach to students the increased value that design can bring within the scope of their audiovisual and multimedia projects: in terms of developing graphic identities, exploration of ideas/concepts/metaphors, organizing visual and textual contents, production of graphic artifacts or transitioning from communicating in the medium of moving images to the medium of static images/supports. In order to do so, students will learn about typography, layout grids, visual hierarchies, image editing, among other topics. This learning will happen through the creation of graphic objects (posters, pressbooks, small clips/animations) where the they can apply the knowledge acquired during theoretical classes, a space for building and sharing visual culture both at an individual level and as a class.
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Teaching methodologies and assessment
Teaching methodologies and assessment
- Visualization of videos/examples of didactic videos/short films related with the syllabus and discussion with the class; - Presentation of resolution possilibities for all the Work Proposals as a way to better frame each one so that students can easily understand; - Exploration of the concept of visual narrative and the importance of static and moving images combined with typography to tell a story to an audience; - Fostering and expanding the visual and cinematic culture of the students.
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References
References
BRANAGHAN, Sim; CHIBNALL, Stephen (2006) - British Film Posters: An Illustrated History. Londres: BFI Publishing, 2006. 304 p. ISBN 978-1-84457-221-2. EDWARDS, Gregory J. (1989) - The International Film Poster: the role of the poster in cinema, art, advertising and history. Londres: Tiger, 1988. 224 p. ISBN 978-1-87046-161-0. KING, Emily (2003) – Movie Poster. Londres: Octupus Publishing Group, 2003. 224 p. ISBN 184- z000-653-6. NEWELL, Adam (2016) et al. – The Art of the B-Movie Poster. Berkeley: Gingko Press, 2016. 320 p. ISBN 978-1-58423-622-1
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Office Hours
Office Hours
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Mobility
Mobility
No
