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Presentation
Presentation
The Visual Culture curricular unit presents visual culture in the contemporary context from different perspectives and artistic practices. The course focuses on how visual culture have been developing, mainly from the sphere of the arts, and its inscription in the field of communication. In this context, photography and digital processes stand out, as both are important visual and communication media, increasingly prevalent in the arts and central to the constitution and development of visual culture. The CU also deals with the relationship between photography, computing and design, and the framing of the latter in the language and discourses of public art and in the design of art exhibitions.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP729-7243
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. What is Visual Culture? 1.1 Visual Culture, Visual Studies and Cultural Studies. 1.2 The beginning of the discipline, since Bela Balazs. 1.3 From Modernity to Contemporaneity. 1.3.1 Modern Art and Contemporary Art. 1.3.2 The regime of the visual. 1.4 Visual communication. 1.5 Design in public space and in exhibition space. 2. Photography. 2.1. Roland Barthes, between studium and punctum. 2.2. Walter Benjamin, The work of art in the age of mechanical reproduction. 2.3. The discursive space of photography. 2.4. Photography in communication design. 3. Visual Culture in the Digital World 3.1. Visuality in the digital world and the poor image. 3.2. The image of technique, the body and the image in the virtual world. 3.3. New media and invisibility. 3.4. Digital Culture. 3.5. Visual Culture in Computing and Design.
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Objectives
Objectives
The CU seeks to contribute to the recognition and understanding of contemporary visual culture, as well as to the solidification of artistic and cultural knowledge. It aims to stimulate critical thinking, experimentation and creativity, which are combined with the technical training of the degree in Communication Design. It aims to clarify the nature of visual culture and its present centrality, the place of art and culture in the field of visual communication and both the relationship and the intersection between visual creative arts and design. It establishes the identification of photography and digital processes as central means in the development and action of visual culture, art and communication. From this point on, the CU contributes to developing observation and analysis skills in art and visual communication and to the solidification of critical thinking within the framework of contemporary artistic practices.
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Teaching methodologies
Teaching methodologies
The CU presents theory based on fundamental references in its field of study, and case studies presented through visual content. In order to contribute to technical training, a key part of the Degree in Communication Design, the aim is to convert the theoretical content into practical application. To this end, although classes are developed mainly from the CU bibliography, there will take place in-class exercises, with analysis and discussion to encourage student action.
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References
References
- Balazs, B. (1924). O homem visível, Visual Culture - Barthes, R. (1979). A Câmara Clara, nota sobre a fotografia. Edições 70 - Barthes, R. (1964). The Rhetoric of the Image. - Benjamin, W. (1931). Pequena história da fotografia. - Benjamin, W. (1935) A Obra de Arte na Época da Sua Possibilidade de Reprodução Técnica - Bragança de Miranda, J. (2007). Teoria da Cultura. Nova Vega. - Bragança de Miranda, J. (2017). Corpo e Imagem. Nova Vega. - Crimp, D. (1998) Estudos culturais, cultura visual. Revista USP, n.40. - Carvalhais, M. (2016). Artificial Aesthetics. Creative Practices in Computational Art and Desing. Universidade do Porto Edições. - Flusser, Vilém. (1983). A Filosofia da Caixa Preta. - Krauss, R. (1990). O fotográfico. Editora G.Gili. 2014. - Mitchell, W.J.T. (1942). What do Pictures Want?. University of Chicago Press. 2005
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Assessment
Assessment
A avaliação compõe-se de três elementos:
- Um trabalho individual escrito (60%), sobre matéria dada em aula, sustentado na bibliografia da UC, submetido no Moodle até ao final do dia 12 de novembro;
- Um trabalho de grupo (30%), com apresentação oral em aula, no dia 17 de dezembro, sobre um caso de estudo (elemento visual: uma imagem, um vídeo, ...) com problematização e contextualização no programa da UC, submetido no Moodle até ao final do dia 15 de dezembro;
- A avaliação contínua (10%) apela à assiduidade, à participação e à intervenção pertinentes.
Os trabalhos devem ser originais, produzidos especificamente para esta UC.
A entrega de trabalhos além do prazo estipulado só será autorizada em casos excepcionais e justificados e implica uma penalização de 25% na classificação do trabalho se entregue até 24h após o prazo indicado e de 50% na classificação do trabalho se entregue entre 24h e 72h após o prazo; não serão aceites trabalhos entregues com atraso superior a 72h.
As avaliações de época de recurso e época especial consistem em trabalhos idênticos ao trabalho individual, com prazo de submissão até ao final do respetivo dia.
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Mobility
Mobility
No
