Class Strategic Management

The course has a theoretical and practical scope, and aims to convey, in some detail, both the knowledge on the fundamentals, concepts, thinking and strategic reflection, as well as the principles related to the analysis, formulation, organization and implementation of a strategy in a company, as well as the presentation of cases that facilitate the learning and operationalization of analytical concepts and models, considering the complexity and uncertainties underlying the current economy and business dynamics.

Not applicable

Part I: Strategic Analysis 1.1 Definition and characterization of strategy; 1.2 Strategic management and planning of organizations; 1.3 Vision, mission, values, and objectives 1.4 Analysis of the external environment 1.5 Analysis of the internal environment and SWOT analysis   Part II: Strategy Formulation 2.1Strategies and Functional Businesses 2.2 Corporate Strategies 2.3 International Strategy   Part III: Strategy Implementation and Control 3.1 Strategy Implementation; 3.2 Strategy Management Systems: Balanced Scorecard

The teaching methodology adopted values an appropriate combination of theoretical exposition and its support in case analysis and self-learning, making it easier to grasp and consolidate concepts and instruments related to strategy design and development.

Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons. Santos, A. J. R. (2008). Gestão estratégica: conceitos, modelos e instrumentos . Escolar Editora. Whittington, R., Regnér, P., Angwin, D., Johnson, G. & Scholes, K. (2020). Fundamentals os Strategy (5th Edition). Pearson Education Limited. Leiblein, M. J., & Reuer, J. J. (2020). Foundations and futures of strategic management. Strategic Management Review, 1(1), 1-33. Amoo, N., Lodorfos, G., & Mahtab, N. (2023). Over half a century of strategic planning performance research? What have we been missing?. International Journal of Organizational Analysis , 31 (5), 1623-1652. Sapiro, A. (2024). Strategic management: Fundamental concepts for decision making and strategy execution . Springer Nature.