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Presentation
Presentation
The aim of the Strategy and Leadership course is to develop skills to understand, formulate, and implement effective strategies in the aviation sector. It explores key concepts of strategic management, including internal and external analysis, planning, control, and business, corporate, and internationalization strategies. The course also emphasizes leadership as a key factor for motivation, conflict management, and decision-making in complex contexts of the aviation industry. Its scope includes airports, airlines, air transport, and regulatory bodies. In line with the Sustainable Development Goals (SDGs), the course promotes practices of innovation, sustainability, energy efficiency, safety, and social responsibility, preparing professionals to align people, processes, and resources with the strategic and leadership challenges of a global and highly regulated sector.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT1656-21605
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Chapter 1 - What is Strategy? Chapter 2 - Strategic Management and Planning in Organizations Chapter 3 - Internal Environment Analysis Chapter 4 - External Environment Analysis Chapter 5 - Business and Functional Strategies Chapter 6 - Corporate Strategies Chapter 7 - Internationalization Strategies Chapter 8 - Blue Ocean Strategy Chapter 9 - Strategy Implementation Chapter 10 - Organizational Structures Chapter 11 - Organizational Culture Chapter 12 - Strategy Evaluation and Control Systems
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Objectives
Objectives
The Strategy and Leadership course, aligned with the Sustainable Development Goals (SDGs), aims to develop students’ knowledge, skills, and competencies in strategic management within the aviation sector. Students are expected to understand concepts, models, and analytical tools, assessing external and internal environments, resources, and organizational capabilities. In terms of skills, they should be able to formulate, implement, and monitor business, corporate, and internationalization strategies using planning and control methodologies. Regarding competencies, the course fosters effective leadership, motivation, communication, decision-making in complex and regulated contexts, and constructive conflict management. In this way, it prepares professionals to align people, processes, and strategic objectives, integrating innovation, sustainability, safety, and social responsibility to address the global challenges of aviation.
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Teaching methodologies
Teaching methodologies
The Strategy and Leadership course adopts innovative methodologies that emphasize active and experiential learning, in line with the Sustainable Development Goals (SDGs). In addition to lectures supported by multimedia resources, real case studies from the aviation sector are used, enabling students to apply concepts to practice and develop critical thinking. Simulations and management games place students in decision-making roles in competitive and regulated contexts, fostering problem-solving and responsible decision-making. Group work and collaborative dynamics strengthen leadership, communication, and negotiation skills in multicultural teams. Interactive digital tools are also employed for real-time feedback and engagement. These methodologies ensure a strong connection between theory and practice, preparing professionals to meet strategic and leadership challenges in aviation with a focus on sustainability.
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References
References
Teixeira, Sebastião (2014). Gestão Estratégica. Lisboa: Escolar Editora. ISBN: 978-972-592-300-9. Teixeira, Sebastião (2022). Gestão das Organizações. Lisboa: Escolar Editora. ISBN: 978-972-592-600-0. Serra, F., Ferreira, M., Torres, M., & Torres, A. (2012). Gestão Estratégica: Conceitos e Prática , 3ª Ed. Lisboa: Lidel-Edições Técnicas, Lda. ISBN: 978-972-757-606-7.
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Apresentação de casos
nas aulas
20%
Trabalho de grupo
nas aulas 20%
Teste 1
nas aulas 30%
Teste 2
nas aulas 30% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobility
Mobility
No
