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Presentation
Presentation
The curricular unit of Visual Culture has as its main goal to cover different strands which build contemporary visual culture, namely the press, television, digital environments, history of art, visual trends and social movements/causes. It is intended for the students to get acquainted with entities and media outlets that operate in these sectors and their values, to understand how they communicate visually and to develop an analytical spirit towards the existing graphic production, the role that creativity, art and design play in building a visual culture shared on local, national and global scales. Through various tasks, they’ll have to present the acquired knowledge and discuss them in class, fostering learning through dialogue and sharing ideas.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP1652-7243
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Visual Culture and Art Influence of Art in Visual Culture; Research and presentation of artitstic movement through visual narratives and meaningful artworks; Art and feminism; 2. Visual Culture and Social Movements Graphic, audivisual production and design used to communicatice and advocate for social causes; Research and presentation of social causes and movement the creation of a DIY infographic poster; 3. Visual Culture and Press Analysis of national and international titles/publications and understanding how current themes are translated in visual content; Visual metaphors, methods and strategies to produce creative compositions of images and text (copy); Research and presentation of several publications, design of an original cover on a current theme; 4. Visual Culture and Advertising Graphic identity and brand awareness sustained in graphic/audiovisual production; Research and presentation of several brands/ad campaigns through and infographic/ludic short video.
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Objectives
Objectives
The main goals of this CU consist of: — Stimulating and increasing the visual culture of the students; — Fostering the dialogue, the exchange of ideas and argumentative spirit of the students; — Promoting a critical analysis of the graphic production developed by national and international media outlets and entities; — Understanding how visual perception, emotion and functionality are influenced by the choices and editing in terms of image, typography, materials and interaction with printed and digital objects; — Redacting visual and informative synthesis on several research topics; — Developing the creative vein of the students through practical exercises; — Exercising a critical look towards the artifacts that build visual culture.
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Teaching methodologies
Teaching methodologies
Within the scope of the BA in Communication Science and Culture, the Curricular Unit of Visual Communication distinguishes itself in its experimental approach towards the analysis of visual contents present in our everyday lives, through several exercises which simultaneously stimulate the research of information, the visual communication of contents and the discussion and learning in class environment. Therefore, the students start to learn how to communicate visually and substantiate the decisions taken, in an interception of the roles of journalist, manager/editor and creative director or designer.
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References
References
Adams, Sean; Dawson, Peter; Foster, John; Seddon, Tony – Graphic Design Rules: 365 Essential Design Dos & Don’ts. Londres: Francis Lincoln Limited Publishers, 2012. Ambrose, Gavin; Harris, Paul — Basics Design 02: Layout. Lausanne: AVA Publishing S.A., 2006. Ambrose, Gavin; Harris, Paul — Design Thinking. Lausanne: AVA Publishing AS, 2010. Barbosa, Conceição – Manual Prático de Produção Gráfica. Parede: Principia, 2009. Caldwell, Cath; Zappaterra, Yoland – Editorial Design: Digital and Print. Londres: Lawrence King Publishing, 2014. Errea, Javier – Newspaper Design: Editorial Design from the World’s Best Newsrooms. Berlim: Die Gestalten Verlag, 2018. Haslam, Andrew – Book Design. London: Laurence King Publishing, 2006. Landa, Robin – Advertising by Design: Generating and Designing Creative Ideas Across Media. Londres: Wiley, 2021.
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Assessment
Assessment
A avaliação é contínua, sem exame final. O estudante tem a obrigatoriedade de assistir presencialmente a um mínimo de 2/3 (10 aulas) do número de aulas previstas ao longo do semestre sob pena de reprovar à UC (à exceção de alunos com o estatuto de trabalhador-estudante, estudante-atleta ou estudante-militar). Sem a apresentação de uma justificação através de um documento oficial reconhecido pelo professor a falta fica injustificada.
As Propostas de Trabalho que não sejam entregues e apresentados em turma serão excluídos da avaliação.
As percentagens para obtenção da nota final da UC são:
– Desenvolvimento das 4 Propostas de Trabalho que são lançadas no decorrer do semestre (80%, correspondentes a 20% por cada exercício).
– Assiduidade, Pontualidade e Atitudes dentro da sala de aula (20%);
Caso o aluno não tenha aprovação à avaliação contínua (nota negativa, inferior a 10 valores) ou deseje melhorar a nota (positiva) com que concluiu a disciplina, poderá ir a exame de recurso, que consistirá numa prova teórico-prática que valerá 100% da nota final da UC.
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The assessment is continuous without a final exam. The student must attend at least 2/3 (10 classes) of the total number of classes during the semester in person or will not conclude de Curricular Unit (except for student-workers, student-athletes or student-militaries). Unless a justification is provided through an official document validated by the teacher the absence remains unjustified.
The Work Proposals that are not delivered and presented in class will be excluded from evaluation.
The percentages that will lead to the final score of the CU:
– Development of the 4 Work Proposals that are assigned to the students throughout the semester (80%, corresponding to 20% for each Work Proposal);
– Assiduity, Punctuality and Attitudes in the classroom (20%);
If the student fails to have a positive grade in the continuous evaluation (negative grade, less than 10 vales), or wishes to improve on the (positive) grade that they have, they can attend the Recourse Exam which will consist of theoretical and practical exercises that values 100% of the final grade.
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Mobility
Mobility
No
